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*We want to acquire representative data and analyze it for the ‘de-averaged’ benefit of multiple but still large sub-populations of users | *We want to acquire representative data and analyze it for the ‘de-averaged’ benefit of multiple but still large sub-populations of users | ||
*Each subpopulation requires insights and actions that are not of the ‘one size fits all’ variety | *Each subpopulation requires insights and actions that are not of the ‘one size fits all’ variety | ||
=== What difference does it make for the user? === | === What difference does it make for the user? === | ||