Changes

Take the current ad hoc process of recognizing active contributors with swag, invitations to events, etc and create a scalable process for identifying and recognize key active contributors. For example, Josh maintains a manual list of people he is encouraging but that isn't very scalable.

Have a plan for getting newly active contributors into the phonebook and use relevant tags (ex, firefox, javascript, mobile, etc). This will allow us to reach out to experienced contributors with specific opportunities as they come up (for instance, you could email everyone with a 'javascript' tag if you were looking for help with a complicated javascript engine bug that wouldn't be a good fit for new contributors). We may want to document a set of tags we'd like people to use.