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MarketingGuide

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[[file:moe-marketing.jpg|right|300px]]
Are you interested in helping spread the word about Mozilla and products like Firefox? We'd love your help! It's fun and easy to do. It's also a great opportunity to make friends from around the world, gain experience working with one of the world's most powerful brands and share our [http://www.mozilla.org/story amazing story].
 
=What makes Mozilla different=
 
Mozilla is a global community with shared values. We believe that the Internet is an integral component of modern life, and is therefore a public resource that must be open to all. And we believe that Free and Open Source software developed and promoted through transparent, community processes is the best way to realize this vision. We think these values are important, and we hope that everyone who wants to contribute to the Mozilla project takes the time to read the [http://www.mozilla.org/about/manifesto Mozilla Manifesto].
Mozilla does not have the advertising budget of a major corporation, and the hundreds of millions of users of Mozilla software have, (in almost all cases) found out about it by word-of-mouth, through their friends, family and acquaintances. In other words, it is the community that has made Mozilla what it is, by developing, testing and localizing software and documentation, and by marketing this software to the world.
 
At Mozilla, what most organizations call marketing, we call [http://wiki.mozilla.org/Engagement engagement]. Mozilla is all about our users and rather than market to them in a traditional way, we prefer to connect and have conversations with them. The Engagement is divided into multiple teams of that work with the Mozilla community to speak with different audiences and share our story.
 
=Easy ways to get started=
==Communications reps==
If PR is your passion, have a look at the Communications Reps program, a special interest group within Mozilla Reps, will provide volunteers the education, tools and infrastructure they need to get involved with Mozilla PR efforts. Please visit [https://wiki.mozilla.org/ReMo/SIGs/Communications the communications page] for more information.
 
=What makes Mozilla different=
Mozilla does not have the advertising budget of a major corporation, and the hundreds of millions of users of Mozilla software have, (in almost all cases) found out about it by word-of-mouth, through their friends, family and acquaintances. In other words, it is the community that has made Mozilla what it is, by developing, testing and localizing software and documentation, and by marketing this software to the world.
 
At Mozilla, what most organizations call marketing, we call [http://wiki.mozilla.org/Engagement engagement]. Mozilla is all about our users and rather than market to them in a traditional way, we prefer to connect and have conversations with them. The Engagement is divided into multiple teams of that work with the Mozilla community to speak with different audiences and share our story.
 
Mozilla is a global community with shared values. We believe that the Internet is an integral component of modern life, and is therefore a public resource that must be open to all. And we believe that Free and Open Source software developed and promoted through transparent, community processes is the best way to realize this vision. We think these values are important, and we hope that everyone who wants to contribute to the Mozilla project takes the time to read the [http://www.mozilla.org/about/manifesto Mozilla Manifesto].
 
'''Looking for the old Community Marketing Guide? It's out-of-date, but we've archived a copy of it [http://people.mozilla.org/~cmore/guides.mozilla.org/Mozilla_Community.html here] if you're feeling nostalgic.'''
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