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[http://www.pragmaticmarketing.com/resources/The-Power-of-the-Persona User personas] (not to be confused with [http://mozilla.org/persona Mozilla Persona]) are intended to describe realistic people that represent a market segment that is worth discussing. Using personas helps make discussions concrete and ensure that everything we do is built around real [http://www.forbes.com/sites/stephenwunker/2012/02/07/six-steps-to-put-christensens-jobs-to-be-done-theory-into-practice/ "jobs to be done"] for which people will choose Mozilla's offerings. | [http://www.pragmaticmarketing.com/resources/The-Power-of-the-Persona User personas] (not to be confused with [http://mozilla.org/persona Mozilla Persona]) are intended to describe realistic people that represent a market segment that is worth discussing. Using personas helps make discussions concrete and ensure that everything we do is built around real [http://www.forbes.com/sites/stephenwunker/2012/02/07/six-steps-to-put-christensens-jobs-to-be-done-theory-into-practice/ "jobs to be done"] for which people will choose Mozilla's offerings. | ||
Ideally, these personas will reflect people who have differing needs and workflows. | |||
These personas will generally be used as starting points with variations appearing in product requirements as needed to properly highlight the requirements. | These personas will generally be used as starting points with variations appearing in product requirements as needed to properly highlight the requirements. | ||