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Core assumption: For this to happen, more people to learn how the web works -- technically and culturally. Making things on the web is the best and fastest way to learn how the web works. | Core assumption: For this to happen, more people to learn how the web works -- technically and culturally. Making things on the web is the best and fastest way to learn how the web works. | ||
== Product | Architecture: We are building both a product + a movement that fuel a generation of webmakers. | ||
== Product == | |||
<br> | <br> | ||
Rocket: ''' | Rocket: Tools to make '''web pages that move: videos, slideshows, etc. that combine content and code from across the web.''' We think we can get alot of people to use these tools. | ||
Payload: People start making videos, slideshows, etc. that could only be made with the open technology of web. The videos, etc. pull material via URLs + APIs. They're remixable. They work across your phone, you social networks, everywhere. And they show how the web works. | |||
== Movement == | |||
Community: '''A global community of makers and mentors excited to show off the creative and technical freedoms that the web (and open tech in general) have to offer.''' They use open tech and a maker attitude to teach everything from art to science to citizenship. Sometimes, they use Webmaker tools. Sometimes they hack with toys and hardware from the junkyard. And everything in between. | |||
Meme: Webmaker will tie into the bigger maker movement more explicitly. We'll both fuel and draft in the wind of the bigger movement, much as Firefox did with open source. | |||
== Audience == | == Audience == | ||
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* Also: we will start to look like a distributed social network, infecting Tumblr, Twitter, Pinterest, Facebook with remixable Webmaker content that invites you to click the remix button (and pops you out onto Webmaker.org when you do). | * Also: we will start to look like a distributed social network, infecting Tumblr, Twitter, Pinterest, Facebook with remixable Webmaker content that invites you to click the remix button (and pops you out onto Webmaker.org when you do). | ||
* Hive + Code Party will merge into ongoing global community of mentors with local roots. This will be core to the movement building side of Webmaker. | * Hive + Code Party will merge into ongoing global community of mentors with local roots. This will be core to the movement building side of Webmaker. | ||
== Top level 2013 goals == | == Top level 2013 goals == | ||
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Overarching: | Overarching: | ||
Grow Mozilla Webmaker into both '''a product that people love''' and a vibrant global community. | |||
Product goals: <br> | Product goals: <br> | ||
| Line 44: | Line 51: | ||
In 2013, we want Mozilla Webmaker to become:<br> | In 2013, we want Mozilla Webmaker to become:<br> | ||
<br> | <br> | ||
1. A popular way to make and remix web content<br> | 1. A popular way to make, animate and remix web content<br> | ||
2. That levels up your web skills as you make things<br> | 2. That levels up your web skills as you make things<br> | ||
3. And is powered by a global community of makers and mentors<br> | 3. And is powered by a global community of makers and mentors<br> | ||
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''objectives = short term things we will do to pursue a goal, last less than a year'' | ''objectives = short term things we will do to pursue a goal, last less than a year'' | ||
=== 1. Turn Webmaker into popular way to make and remix web content === | === 1. Turn Webmaker into popular way to make, animate and remix web content === | ||
<br> | <br> | ||
1.1 Turn users into makers (more than two 'makes' post sign up)<br> | 1.1 Turn users into makers (more than two 'makes' post sign up)<br> | ||
| Line 73: | Line 75: | ||
1.5 Evolve webmaker.org into a way to find, celebrate and remix the best 'makes'<br> | 1.5 Evolve webmaker.org into a way to find, celebrate and remix the best 'makes'<br> | ||
<br> | <br> | ||
Metric: # of | Metric: # of makers<br> | ||
Target: | Target: 250,000 in 2013, 1M in 2014<br> | ||
Math: 250k makers | Math: 10M uniques => 1M users => 250k makers<br> | ||
''<-this is a strawman that needs alot of work''<br> | ''<-this is a strawman that needs alot of work''<br> | ||
=== 2. Build in features that level up web skills as you make things === | |||
<br> | <br> | ||
2.1 Create a complete set of Webmaker badges covering all the skills we care about<br> | 2.1 Create a complete set of Webmaker badges covering all the skills we care about<br> | ||
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2.4 Work with partners to build our tools and badges into their sites<br> | 2.4 Work with partners to build our tools and badges into their sites<br> | ||
2.5 Add JavaScript to Webmaker to help people learn more advanced web skills<br> | 2.5 Add JavaScript to Webmaker to help people learn more advanced web skills<br> | ||
<br> | |||
Metric: # of badges<br> | |||
Target: 1M in 2013, 5M in 2014<br> | |||
Math: 250k makers earning 4 'major' badges each<br> | |||
''<-this is a strawman that needs alot of work''<br> | |||
=== 3. Create a global community of makers and mentors that power Webmaker === | === 3. Create a global community of makers and mentors that power Webmaker === | ||
<br> | <br> | ||
3.1 Find mentors with a maker attitude (upload a learning resource or organize an event)<br> | 3.1 Find mentors with a maker attitude (upload a learning resource or organize an event)<br> | ||
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3.4 Create more + better mentor resources: step by step guides for teaching<br> | 3.4 Create more + better mentor resources: step by step guides for teaching<br> | ||
3.5 Build basis for 'L10N Everywhere': tools, starter content and 'makes' should all eventually be translatable<br> | 3.5 Build basis for 'L10N Everywhere': tools, starter content and 'makes' should all eventually be translatable<br> | ||
<br> | |||
Metric: # of mentors<br> | |||
Target: 10,000 active mentors, 500 lead mentors (like ReMos)<br> | |||
Math: 10x current mentors, varying level of engagement<br> | |||
''<-this is a strawman that needs alot of work''<br> | |||
== Organizational goals w/ detailed objectives == | == Organizational goals w/ detailed objectives == | ||
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===4. Establish a regular flow of new product ideas and features === | ===4. Establish a regular flow of new product ideas and features === | ||
<br> | <br> | ||
4.1 Establish a method for doing product exploration (aka following hunches)<br> | 4.1 Establish a method for doing product exploration (aka following hunches)<br> | ||
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4.4 Explore the idea of 'hackable games' as part of our Webmaker offering<br> | 4.4 Explore the idea of 'hackable games' as part of our Webmaker offering<br> | ||
4.5 Find a way to build mobile into our Webmaker experience<br> | 4.5 Find a way to build mobile into our Webmaker experience<br> | ||
<br> | |||
Metric: answers to product 'hunches' in less than 60 days<br> | |||
===5. Create a culture of excellence (process + outcomes) === | ===5. Create a culture of excellence (process + outcomes) === | ||
<br> | <br> | ||
5.1 Build design and design thinking into our product development culture<br> | 5.1 Build design and design thinking into our product development culture<br> | ||
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5.4 Establish a regular ship cycle for Webmaker tools and content (the train)<br> | 5.4 Establish a regular ship cycle for Webmaker tools and content (the train)<br> | ||
5.5 Create a project / product management system used by all MoFos<br> | 5.5 Create a project / product management system used by all MoFos<br> | ||
<br> | |||
Metric: better conversions and user stickyness <br> | |||
=== 6. Tee up solid long term funding and resource base === | === 6. Tee up solid long term funding and resource base === | ||
<br> | <br> | ||
6.1 Make Webmaker message successful w/ individual donors, $1M/in 2013<br> | 6.1 Make Webmaker message successful w/ individual donors, $1M/in 2013<br> | ||
6.2 Explore major gifts, do on small scale tied to Hive in London and NYC<br> | 6.2 Explore major gifts, do on small scale tied to Hive in London and NYC<br> | ||
6.3 Balance our grants portfolio with unrestricted dollars from a diversity of funders<br> | 6.3 Balance our grants portfolio with unrestricted dollars from a diversity of funders<br> | ||
<br> | |||
Metric: ratio of restricted to unrestricted funds<br> | |||
==Planning Schedule== | ==Planning Schedule== | ||