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== Context == | == Context == | ||
* Audience: Makers and mentors. | |||
** Makers (primary) are people who want to go beyond what they can do w/ normal social media. | |||
** Mentors (secondary) are people who want to help make webmakers by running events and teaching. | |||
* Main changes in 2013: | |||
** Lead with popular culture and remixable content. | |||
** Integrate well with mainstream social media. | |||
** Create a standalone Webmaker badges offering other can deploy. | |||
** Crate an enduring global mentor community, building on Hive and SCP. | |||
[https://wiki.mozilla.org/Webmaker/2013plans/Context Additional context] on product strategy, movement-building, audience and main changes this year | [https://wiki.mozilla.org/Webmaker/2013plans/Context Additional context] on product strategy, movement-building, audience and main changes this year | ||