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#REDIRCT [[Contribute]]
 
Mozilla is small compared to companies creating other browsers and mobile operating systems (we're even small compared to other global non-profits).  Because [http://www.mozilla.org/mission/ our mission] resonates with people around the world who want to help, we have an enormous opportunity to bring in the people Mozilla needs to succeed.
 
To fully leverage this opportunity, Mozilla needs to evolve our informal, organic and ad hoc community building efforts into a thoughtful, intentional and scalable approach.  Connecting [[Community|contributors]] to our strategic goals also requires more than simply being open and letting people [http://www.catb.org/esr/writings/homesteading/cathedral-bazaar/ar01s02.html scratch their personal itch]. 
 
The following sections have more about how to increase our capacity for community building.  If you have any questions  or want help with community building efforts, get in touch with [https://mozillians.org/davidwboswell David Boswell].
 
=Community Builders=
 
[[Image:Cbt warsaw 2012.jpg|225px|right]]
To get things done at Mozilla, there needs to be a driver.  Teams need Community Builders to drive their volunteer participation efforts.
 
==List of Stewards and Community Builders==
 
A list of people driving community building efforts can be found at:
 
* [[Contribute/Areas|List of Stewards and Community Builders for functional, regional and product areas]]
 
==Community Builder Role==
 
More about the role and responsibilities about Community Builders can be found at:
 
* https://etherpad.mozilla.org/community-builder-role
 
==Contacting Community Builders==
 
There are a number of ways to get in touch with people driving community building efforts.
 
* [http://www.mozilla.org/about/forums/#mozillians Post to the Mozillians forum]
 
* [irc://irc.mozilla.org#mozillians Talk to people directly on the #mozillians IRC channel]
 
* [[Grow/Meetings|Join the Grow Mozilla discussion every other Thursday at 10 am pacific]]
 
==Meetups==
 
To increase the effectiveness of working together, we've started to organize regular meetups for Stewards and Community Builders to share tips and to create processes and systems that will help bring more people in to Mozilla.
 
* Meetup at Toronto in March 2013
 
* [[Contribute/Meetup/Singapore_Nov_2012|Meetup at MozCamp Asia in November 2012]]
 
* [[Contribute/Meetup/Warsaw_Sep_2012|Meetup at MozCamp Europe in September 2012]]
 
=Contribution Funnels=
 
[[image:Contribute zh.jpg|right|225px]]
 
Community Builders will manage [http://www.mozilla.org/contribute contribution funnels] for functional and regional areas as a way to [[Contribute/Workshops/Onboarding|identify, qualify and onboard]] new volunteers.
 
They will drive changes in teams to allow work to be spread across both paid and unpaid contributors and will ensure volunteers can find those opportunities.
 
==List of Functional and Regional Funnels==
 
A list of the functional and regional contribution funnels can be found at
 
* [[Contribute/Point people|List of functional and regional funnels]]
 
==Supporting Contribution Funnels==
 
The following are documents used to support the process of bringing people in to Mozilla through contribution funnels.
 
* [[Contribute/Conversion_points|Contribution paths]]
 
* [[Contribute/Inquiry_Workflow|Inquiry workflow]]
 
* [http://www.arewegrowingyet.com Funnel dashboard]
 
* [http://etherpad.mozilla.com/contribute-metrics Initial Metrics Dashboard notes]
 
* [[Contribute/Canned responses|Canned responses]]
 
* [[Contribute/Form Brainstorming|Form Brainstorming]]
 
=Systems and Data=
 
[[Image:Patch map 600.png|right|225px]]
 
The size of the volunteer opportunity is huge and systems and data are needed to handle the volume and to scale up processes to the entire organization. 
 
Visibility into the operations of funnels will also allow us to optimize paths by identifying and removing roadblocks and testing and verifying improvements.
 
==List of Contribution Dashboards==
 
A list of contribution dashboards can be found at:
 
* [[Contribute/Dashboards|List of contributions dashboards]]
 
==Systems Information==
 
Plans are being made to put in place systems to help us manage contribution funnels.  More information is at
 
* https://etherpad.mozilla.org/volunteer-data-and-systems
 
=Education=
 
[[Image:Workshops.jpg|right|225px]]
 
We can no longer assume Mozillians have knowledge about community building and we need to capture and spread information about how volunteering works.
 
==Workshops==
 
Slides, recordings and worksheets for the community building workshops are available at:
 
* [[Contribute/Workshops/Designing for participation|Designing projects for participation]]
 
* [[Contribute/Workshops/Identifying contributors|Identifying contributors]]
 
* [[Contribute/Workshops/Metrics for growth|Metrics for growth]]
 
==Guides and Documentation==
 
If you're interested in reading more guides and documentation about community building, check out the reading list at:
 
* https://wiki.mozilla.org/Contribute/Reading
 
==Presentations==
 
For more information about the community building, Stewards and strategies for growing Mozilla, take a look at these archived presentations.
 
* Onboarding New Volunteers workshop (from September 2012): [[MozCampEU2012/Workshop_Onboarding_New_Volunteers|Session info]]
 
* Contributor Lifecycle Audit presentation (from January 2012): [[Contribute/Audit|Slides, Video, Data]]
 
* Getting More Contributors Involved with Mozilla brown bag (from November 2011): [http://htmlpad.org/steward-brownbag/# Slides] and [http://videos-cdn.mozilla.net/serv/air_mozilla/110311_Getting_Contributors_Involved.mov Video]
 
* Stewards All Hands session (from September 2011): [http://htmlpad.org/steward-session/# Slides] and [https://etherpad.mozilla.org/contribution-paths Notes]
 
=Recognition and Development=
 
[[Image:Moz-join-tshirts.png|right|225px]]
 
Recognizing volunteers for their contributions will deepen and extend relationships and will help us develop casual contributors into core contributors.
 
Recognition can be an item like a shirt or could be a recognition of potential by helping volunteers develop through mentoring and training.
 
==Contributor Recognition Guide==
 
A guide is in the works that provides information about different recognition options and infrastructure, processes and hints to help you role out recognition projects for your team.
 
* [[Contribute/Recognition|Contributor Recognition Guide]] (draft)
 
=Organizational Support=
 
[[Image:Capacity analysis.png|225px|right]]
 
The organization needs to support community building and can do this by establishing accountability for community growth.
 
There also needs to be a voice for community building and volunteers at the Steering Committee and Director levels.
 
==Measuring and Improving Capacity==
 
More information about how we are able to measure and plan to improve capacity can be found at:
 
* http://wiki.mozilla.org/Contribute/Capacity
 
=Frequently Asked Questions=
 
* Q: How will volunteers reduce my workload instead of add to it?
* A: Adding new volunteers to your team will take some time -- just like it takes time to onboard and manage new employees, interns or contractors.  That investment of time though will expand your team's capacity.  For example, Jessilyn Davis in Engagement has 30 volunteers helping her localize the Firefox & You newsletter.  It does take her time to manage those volunteers but she is getting far more done than she would be able to do all by herself.  At her [http://vid.ly/6u0f7m closing keynote talk at MozCamp Berlin], Mitchell pointed out the huge opportunity we have with investing time in community building: “As you are successful, the amount of stuff that comes in should be growing and you should be starting to feel uncomfortable.  The way to handle it though, especially at Mozilla where we have unlimited opportunity, is to take what you really understand well enough to explain and pass it on and empower other people to do things.”
 
* Q: What skills do volunteers have?
* A: We get a wide range of people who want to volunteer for Mozilla -- from people who are extremely qualified to people who are just getting started with Firefox and have been inspired to help us out some way.  We need to improve our systems to make it easier to access this information, but there are ways to find volunteers based on skills today.  For instance, we can see what people have self-reported when they contact us through the Get Involved page or how they have tagged their set of skills on their [http://mozillians.org mozillians.org] profile.  There are also tools, such as [http://whatcanidoformozilla.org whatcanidoformozilla.org], that help us match contribution opportunities that require certain skills with people with those skills.  There is also no obligation to find tasks for people who want to volunteer for your team if they do not have the skills you need.
 
* Q: How can I rely on volunteers to do things I need to get done?
* A: Mozilla has developed a very effective system of delegating real authority to both paid staff and volunteers that gives us a framework for relying on volunteer contributions.  Passing on authority, allowing others to lead, and recognizing those people who step up to lead is critical to this process.  When a volunteer is recognized as an owner of something, that is not taken lightly and that person is invested in the responsibilities that go along with that.  Mitchell has posted about [https://blog.lizardwrangler.com/2011/07/12/watching-brendan-delegate-authority-now-june-2011-and-then-jan-1999/ her first experience with how this process worked at Mozilla], although many people have stories similar to this that they can share.
 
* Q: How does adding volunteers to my team compare with adding employees, interns or contractors?
* A: In many ways bringing on volunteers to your team is the same as bringing on new employees, contractors or interns -- everyone needs time to learn about your team's goals, processes and culture in order to be productive.  The People team is looking at how we can leverage existing systems and processes to help you bring in new volunteers.  For instance, the new onboarding system will be accessible by volunteers. 
 
* Q: How long will volunteers stay involved?
* A: Just as with employees, there is no guarantee for how long someone will stay on your team as a volunteer.  There are many people who make one contribution and move on and other volunteers who have been around for many years.  You can increase the chances that volunteers will stay involved with your projects through recognition of their contributions and by helping them develop their skills.  More about volunteer recognition and development will be added soon at https://wiki.mozilla.org/Contribute.  You can also structure some contribution opportunities in a way that can leverage many people who want to make smaller contributions.
 
* Q: Does my team need a full-time Community Builder?  If not, would it be useful to have someone spend part of their time on community building?
* A: It is important that someone on your team be responsible for developing a community building plan and making sure it is effective.  Depending on the level of volunteer participation your team needs though, this person does not need to be a full-time Community Builder.  The People team will be happy to help identify the right level of volunteer participation for you team and the resources you'll need to hit that goal.
 
* Q: Are there ways for me to learn more about volunteer management and community building?
* A: Yes.  We have put together a list of resources about best practices and tips and tricks about community building at Mozilla as well as general volunteer management.  We are also putting together workshops on relevant topics that we'll be making available to you and your team soon.  Find out more at https://wiki.mozilla.org/Contribute#Education
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