Webmaker/Communications/Roadmap: Difference between revisions

Jump to navigation Jump to search

Webmaker/Communications/Roadmap (view source)

Revision as of 09:23, 17 May 2013

221 bytes removed ,  17 May 2013
→‎Q1
Line 94: Line 94:
| <b>Messaging and talking points</b>  
| <b>Messaging and talking points</b>  
|-
|-
| Create unified messaging platform, language guidelines, and topline talking points (Feb/March)  
|  
*Create unified messaging platform, language guidelines, and topline talking points (Feb/March)  
|-
|-
| <b>Create a value-add offering and way for Mentors to join us</b>  
| <b>Create a value-add offering and way for Mentors to join us</b>  
|-
|-
| Ship webmaker.org/mentor page and decide on signon/join process (March)  
| *
Ship webmaker.org/mentor page and decide on signon/join process (March)  
|-
|-
| <b>Editorial Calendar</b>
| <b>Editorial Calendar</b>
|-
| Create editorial calendar for project releases, social media and other channels (email, blog, etc) (March)
|-
|-
|  
|  
*Create editorial calendar for project releases, social media and other channels (email, blog, etc) (March)
*Put  in place a rapid response content process (March)  
*Put  in place a rapid response content process (March)  
**Best thing on the internet on weekly Webmaker calls  
**Best thing on the internet on weekly Webmaker calls  
Line 111: Line 112:
| <b>Social Media and Content</b>
| <b>Social Media and Content</b>
|-
|-
| *Deliver weekly projects, daily social media content and weekly blog content  
|  
|-
*Deliver weekly projects, daily social media content and weekly blog content  
| *Consolidate social media channels (March 15)  
*Consolidate social media channels (March 15)  
|-
*Train Rebeccah in email sends and list  (March)
| *Create channel style guides (March 15)
*Create strategy around best use of webmaker/blog, Mark's blog, etc (March)  
|-
| *Train Rebeccah in email sends and list  (March)
|-
| *Create strategy around best use of webmaker/blog, Mark's blog, etc (March)  
|-
|-
| <b>Build Up Press Shop</b>
| <b>Build Up Press Shop</b>
|-
|-
| *File requirements for /Press page (March)  
|  
|-
*File requirements for /Press page (March)  
| *Identify global spokespeople and schedule training (March)  
*Identify global spokespeople and schedule training (March)  
|-
*Create outreach, press, conference, and speaking strategy around Mark (March)  
| *Create outreach, press, conference, and speaking strategy around Mark (March)  
*Begin building out press list (March)  
|-
*Quantify and begin identifying key partnerships and influencers (March)  
| *Begin building out press list (March)  
|-
| *Quantify and begin identifying key partnerships and influencers (March)  
|-
|-
| <b>Optimize Website</b>
| <b>Optimize Website</b>
|-
|-
| *Build out and start tracking metrics (March)  
|  
|-
*Build out and start tracking metrics (March)  
| *File requirements ticket on /Gallery (0.1 comms view) (March 15)
*File requirements ticket on /Gallery (0.1 comms view) (March 15)
|-
*build /Support page 1.0, add FAQ docsprint results, + contact email for Mentor team (March)  
| *build /Support page 1.0, add FAQ docsprint results, + contact email for Mentor team (March)  
*Have conversation about sign on question?  
|-
*Have conversation about website audience flow?  
| *Have conversation about sign on question?  
|-
| *Have conversation about website audience flow?  
|-
|-
| <b>Internal and Department Comms</b>  
| <b>Internal and Department Comms</b>  
|-
|-
| *Publish Weekly all-Mozilla update
|  
|-
*Publish Weekly all-Mozilla update
| *Webmaker call
*Webmaker call
|-
*deliver weekly PR update to AirMozilla  
| *deliver weekly PR update to AirMozilla  
*Set up Comms email list, weekly call, announcement/release calendar, etc (Feb)  
|-
*Create and put in place process for providing comms service to Foundation/other departments (Feb/March)
| *Set up Comms email list, weekly call, announcement/release calendar, etc (Feb)  
*Create and put in place approval/signoff process (Feb/March)  
|-
*Start tracking press clips and mentions and set up internal clips email list (March)  
| *Create and put in place process for providing comms service to Foundation/other departments (Feb/March)
*Finalize process with Hive comms team (Feb)  
|-
*Finalize Product flow and process (March)
| *Create and put in place approval/signoff process (Feb/March)  
|-
| *Start tracking press clips and mentions and set up internal clips email list (March)  
|-
| *Finalize process with Hive comms team (Feb)  
|-
| *Finalize Product flow and process (March)
|-
|-
| <b>Events/launches/PR/Press</b>
| <b>Events/launches/PR/Press</b>
|-
|-
| *PR/promotion around OBI launch (March 15)  
|  
|-
*PR/promotion around OBI launch (March 15)  
| *Create content and press plan around Q2 campaigns (March)  
*Create content and press plan around Q2 campaigns (March)  
|-
**DML - launch OBI 1.0 and Open Badges brand
| **DML - launch OBI 1.0 and Open Badges brand
**UK Do Stuff  
|-
**US Innovation Summit
| **UK Do Stuff  
**Maker Party campaign
|-
**Regular feature and point releases for Webmaker and Badges
| **US Innovation Summit
**GameOn winners
|-
**US Ignite completed program
| **Maker Party campaign
**15-year Anniversary of Mozilla
|-
*Begin long-lead thematic pitching around MozFest, Mozilla, and the Maker movement  
| **Regular feature and point releases for Webmaker and Badges
**Identify print targets  
|-
**Craft pitch  
| **GameOn winners
**begin outreach
|-
*Collusion   
| **US Ignite completed program
**Launch Collusion 1.0  
|-
**Refresh Collusion web presence  
| **15-year Anniversary of Mozilla
**Collusion brand and logo  
|-
| *Begin long-lead thematic pitching around MozFest, Mozilla, and the Maker movement  
|-
| **Identify print targets  
|-
| **Craft pitch  
|-
| **begin outreach
|-
| *Collusion   
|-
| **Launch Collusion 1.0  
|-
| **Refresh Collusion web presence  
|-
| **Collusion brand and logo  
|}
|}
Replica
Confirmed users
687

edits

Retrieved from "https://wiki.mozilla.org/Special:MobileDiff/657033"

Navigation menu