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Webmaker/Communications/Roadmap: Difference between revisions
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**Refresh Collusion web presence | **Refresh Collusion web presence | ||
**Collusion brand and logo | **Collusion brand and logo | ||
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==Q2== | |||
{| class="fullwidth-table" | |||
| align="left" style="background:#CEF6F5;"|<b>Messaging and talking points</b> | |||
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*Implement bug process for message/language approval | |||
*Hire writer/content creator | |||
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| align="left" style="background:#CEF6F5;"|<b>Create a value-add offering and way for Mentors to join us</b> | |||
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*Ship better Mentor "contribute" process (April) | |||
*Ship /mentor version 2.0: (new community-generated content + ready for summer campaign): June 1 | |||
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| align="left" style="background:#CEF6F5;"|<b>Editorial Calendar</b> | |||
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*Finalize calendar for Qs 3+4 | |||
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| align="left" style="background:#CEF6F5;"|<b>Social Media and Content</b> | |||
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*Deliver weekly projects, daily social media content and weekly blog content | |||
*Plan editorial overlay for Summer Campaign event & website content management strategy (written content, graphics, materials and branding support, resource hosting, etc) (April) | |||
*Review rapid response content system to see if it's working (May) | |||
*Double social media channel audience by end of Q2 (123k --> 250k) (June) | |||
*Plan campaign content (MozFest) (June) | |||
|- | |||
| align="left" style="background:#CEF6F5;"|<b>Build Up Press Shop</b> | |||
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*Ship /press page (TBD) | |||
*Train global spokespeople | |||
*Finalize interview/speaker plan and process | |||
*Finalize outreach lists, process, and plan | |||
**Partnerships | |||
**Influencers | |||
**Media/press | |||
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| align="left" style="background:#CEF6F5;"|<b>Optimize Website</b> | |||
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*Ship /Support and integrate into tools/channels/experience | |||
*Ship sign-on process | |||
*Highlight projects and makes on website and social media | |||
|- | |||
| align="left" style="background:#CEF6F59;"|<b>Internal and Department Comms</b> | |||
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*Publish Weekly all-Mozilla update | |||
*Webmaker call | |||
*deliver weekly PR update to AirMozilla | |||
*Weekly TLDR update to board and public blog | |||
|- | |||
| align="left" style="background:#CEF6F5;"|<b>PR/Promotion</b> | |||
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*PR/promotion and content around US Social Innovation Summit | |||
*PR/promotion and content around UK Make Stuff Do Things campaign (April 26) | |||
*PR/Promotion and content around summer campaign | |||
*Press plan around specifically reaching makers | |||
*Pitch long-lead story on Maker movement tied to MozFest | |||
|} | |} | ||