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== Market Insights from the Product Marketing Strategy Team == | == Market Insights from the Product Marketing Strategy Team == | ||
=== Mobile === | |||
* Google is preparing for the launch of the first Motorola device designed by the company. The OEM [http://news.cnet.com/8301-1023_3-57591247-93/motorola-logo-gets-a-makeover-and-a-google-company-tagline/ logo] has been revised and added the tagline "a Google company". A teaser [http://arstechnica.com/gadgets/2013/07/motorola-taps-into-american-patriotism-to-advertise-the-upcoming-moto-x/ ad] for the phone has been put out that reveals that the user value proposition revolves around having been produced in the US and allowing greater customization on the part of the user. Tagline: "Designed by you. Assembled in the USA." | |||
* Google continues its strategy to [http://www.theverge.com/2013/6/26/4466592/this-is-motorola-mobilitys-new-logo deconstruct] the operating system by allowing more of its parts to be changed and downloaded individually from the Google Play Store. | |||
* Android version distribution numbers for July show Jelly Bean with 37.9% has passed Gingerbread (34.1%) as the most used platform. They are followed by Ice Cream Sandwich with 23.3. All of the other Android version have less than 4%. Important because it shows a slow down of Android fragmentation, also facilitated by the lack of a Key Limi Pie launch at Google I/O this spring. | |||
* The French competition authorities [http://gigaom.com/2013/07/01/france-probes-app-stores-over-lock-in-confirms-raid-on-apple/ confirmed] that they are reviewing the app stores of Apple, Google and Amazon for possible antitrust violations. The agency is worried about the user's (in)ability to switch once they purchase apps / content from the platform native app stores. A French newspaper also reported concerns around pricing rules that make economic feasibility difficult for developers. | |||
* India has moved up to become the world's 3rd largest smartphone market, [http://techcrunch.com/2013/06/26/india-third-in-smartphone-world/ according] to a report from Strategy Analytics. It is only preceded by China and the US. India is growing four times faster than the global average, with 165% year-over-year growth, compared with the global average of 38%. An important factor for the growth is improved distribution. Besides Apple and Samsung, there are a set of local brands that act in the country, such as Micromax, Karbonn and Spice, all Android OEMs. | |||
== Marketing, Press & Public Reaction == | == Marketing, Press & Public Reaction == | ||