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== Market Insights from the Product Marketing Strategy Team == | == Market Insights from the Product Marketing Strategy Team == | ||
=== Mobile === | |||
* Google is expected to unveil the Moto X device at an [http://www.reuters.com/article/2013/07/19/net-us-google-motorola-motox-idUSBRE96I15H20130719 event] in New York tomorrow, the 1st of August. It is the first that was designed after the OEM's acquisition by Google. | |||
* Google has [http://www.techradar.com/us/news/phone-and-communications/mobile-phones/android-4-3-jelly-bean-1160480 revealed] the 4.3 version of Android, that introduces improvements to multi - user support and stricter parental controls. There is support for Open GL ES 3.0 and DRM APIs. The list of updates points to a focus on the tablet form factor, that is more likely to be shared in the familiy and that has greater needs for smooth graphics support and copyright protection. | |||
* Foxconn, recently renamed to FIH Mobile, is [http://blogs.strategyanalytics.com/WDS/post/2013/07/19/Foxconn-to-sell-own-branded-smartphones-directly-to-mobile-network-operators.aspx rumored] to be planning to design and sell its own line of smartphones and to be aiming for a carrier - centric distribution model. Foxconn has also applied for a 4G license in Taiwan, that would further diversify its business. | |||
* Huawei has [http://www.zdnet.com/cn/huawei-u-s-market-a-commercial-disappointment-7000018111/ decided] to shift its main focus to Europe and pull out from the US, claiming that the North American country proved to be a "commercial disappointment". The Chinese company has been looking to sell more network equipment in the US among concerns on the security and privacy of the solutions they offer. | |||
* A Nokia executive has come out to [http://www.ibtimes.co.uk/articles/494885/20130726/nokia-microsoft-needs-evolve-windows-phone-succeed.htm say] that Microsoft must evolve the way it operates to make Windows Phone a success. | |||
* All three major Russian operators have [http://www.rethink-wireless.com/2013/07/16/all-russian-leaders-dump-iphone.htm stopped] selling the iPhone among dissatisfaction on the tough contractual requirements that Apple has. The three carriers, Vimpelcom, MTS and MegaFon blamed "draconian contracts" and "harsh conditions ... especially in the marketing department". Russia is a market with 180 million subscribers with a particularly tough environment for high - end devices, as subsidies are not allowed. | |||
* Rumors of a cheaper version of the iPhone have [http://www.latimes.com/business/technology/la-fi-tn-the-iphone-5c-apple-color-plasticspotify-20130730,0,1720605.story emerged] [http://www.engadget.com/2013/07/30/low-cost-plastic-iphone-mentioned-china-labor-watch-report/ again], this time with more consistency. They mention a plastic cover for the device as well as availability in different colors. Launch data would be around September, just in time for the holiday gifting season. Important because the iPhone would be approaching the space that Firefox OS is competing in. It is not expected that they would be direct competitors right off the bat, but it is something to keep watching. | |||
* Chinese mobile users over-index in the reading, utility and productivity usage categories, as [http://blog.flurry.com/bid/99327/China-Report-Device-and-App-Trends-in-the-1-Mobile-Market reported] by Flurry Analytics. | |||
== Marketing, Press & Public Reaction == | == Marketing, Press & Public Reaction == | ||