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== Market Insights from the Product Marketing Strategy Team == | == Market Insights from the Product Marketing Strategy Team == | ||
=== Desktop / Platform === | |||
==== Microsoft ==== | |||
* Microsoft announced an updated version of its modern.IE tools for Internet Explorer 11 Developer Preview [http://blogs.windows.com/ie/b/ie/archive/2013/07/25/modern-ie-updated-for-ie11-parallels-offer-and-free-vms-for-download.aspx] along with 3 additional offerings: 25% off Parallels Desktop 8 virtualization for Mac until August 19th, new virtual machines for testing IE11 on Windows 8.1 and Windows 7 [http://www.modern.ie/en-us/virtualization-tools#downloads], and a free screenshot service powered by BrowserStack.com that shows how a site renders across browsers and devices. Microsoft is also offering $11,000 as bug bounty to identify new vulnerabilities in IE11. Also coming in IE11 is WebGL support with CORS for security [http://www.techradar.com/news/software/applications/why-microsoft-decided-to-put-webgl-into-internet-explorer-1167110] and Companion Web to enable websites to be built for multiple devices [http://www.forbes.com/sites/anthonykosner/2013/07/21/microsoft-internet-explorer-pushes-beyond-second-screen-to-companion-web/] | |||
==== Google ==== | |||
* Chromecast received positive reviews after its launch last week [http://www.nytimes.com/2013/08/01/technology/personaltech/chromecast-simply-and-cheaply-flings-web-video-to-tvs.html?pagewanted=all&_r=0], was sold out in several channels quickly [http://news.cnet.com/8301-17938_105-57595722-1/going-going..-chromecast-sold-out-online-but-not-everywhere/], and had to stop the free Netflix promo [http://venturebeat.com/2013/07/25/insane-chromecast-pre-orders-force-google-to-kill-its-free-netflix-promo/] due to demand. | |||
* New digitally-signed malware hijacks Facebook, Twitter, and Google+ accounts via Chrome plugins (and Firefox too) [http://thenextweb.com/insider/2013/07/30/new-digitally-signed-malware-hijacks-facebook-twitter-and-google-accounts-via-chrome-and-firefox-plugins/]. | |||
* Google Chromebooks positioned for Enterprises with value proposition of freeing up IT professionals to "spend time on innovation, not maintenance” implying “high uptime, low service costs and scalable deployment of new Web-based applications and content”. The Play store currently sells the Acer C7 for $199, Samsung Chromebook for $249, and the high-end Pixel for $1299. [http://www.forrester.com/Its+Time+To+Reconsider+Chromebooks/fulltext/-/E-RES97181?objectid=RES97181] | |||
=== Mobile === | === Mobile === | ||