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The aim of this document is to serve as a set of guidelines, implemented in a checklist format, to which parties launching web marketing campaigns can easily refer as they move the project from concept to a quality, successful, and timely launch, with the assistance of Web Development, IT, and QA. | The aim of this document is to serve as a set of guidelines, implemented in a checklist format, to which parties launching web marketing campaigns can easily refer as they move the project from concept to a quality, successful, and timely launch, with the assistance of Web Development, IT, and QA. | ||
[Open Issue]: After writing this, it feels a little disjointed | [Open Issue]: After writing this, it feels a little disjointed. The checklist feels marketing-internal, while the "what's next?" section might best be written as its own document outlining the process of launching a campaign, delineating responsibilities. Thoughts? - stephend | ||
= Checklist before a Hand-off to QA/WebDev/IT = | = Checklist before a Hand-off to QA/WebDev/IT = | ||