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== Market Insights from the Market Strategy Team == | == Market Insights from the Market Strategy Team == | ||
=== Mobile === | |||
* Here is how the device landscape will look like in 2014, according to [http://www.gartner.com/newsroom/id/2645115 Gartner]. | |||
** There will be 2.5 billion units shipped throughout the year of PCs, tablets and phones, which is 7.6% higher than 2013. | |||
** There will be 1.9 billion phones sold, 5 % more than last year. | |||
** Tablets are growing at a staggering 47% rate, but their number is smaller: 263 million will be shipped in 2014. ** PCs sales are only by very little larger than tablets and they are the only segment that is declining year-over-year (by 7%), with 277 million units forecasted. In 2015, tablets are expected to out sell PCs, with 324 million over 268 million. | |||
** In terms of operating systems, across all forms factors (PCs, tablets, phones), Android is on top, with 1.1 billion shipments, followed from a distance by Windows with 359 million, and iOS / Mac OS with 344 million. Chrome OS is on 5th place, with a forecasted 1.8 million device sales. | |||
*Before the holiday season Opera released version 2.0 of Coast, it’s iPad browser. The browser moves the location bar from its traditional place further down and centre of the page. Its start page interface is heavily customised for gesture interactions and allows an unlimited number of 3x3 grids of shortcuts, that can be modified with already opened tabs by swiping them from the edge of the page. Screenshots [http://arstechnica.com/apple/2013/12/a-quick-hands-on-tour-of-coast-2-0-operas-fancy-ipad-browser/#image-4 here]. | |||
* Google announced the [http://www.openautoalliance.net/#about Open Automotive Alliance], an alliance of industry players that has the aim to bring Android to cars. Founding members include Audi, General Motors, Honda, Hyundai and Nvidia. | |||
* LG launched their first [http://www.trustedreviews.com/lg-webos-tv-interface_TV_review TV] that runs WebOS. Minimum system requirements are a 2.2 GHz dual-core CPU and 1.5 GB of RAM. The device promises a more intuitive interface for easier control and a more pleasant experience. | |||
* South Korea and the European Union are starting to plan for the implementation of 5G networks. The Asian nation is [http://www.techinasia.com/south-korea-plans-5g-network-trials-2018/ planning] to start testing a nationwide network in 2018 and have a commercial service in 2020. The European Commission is [http://www.mobileworldlive.com/ec-kicks-5g-effort starting] a 5G Public-Private Partnership at the beginning of 2014 with the charter of researching implementation of greater network speeds. The founding members of the association are Alcatel-Lucent, Ericsson, Nokia Solutions and Networks, Orange. Also in Europe, a [http://www.mobileworldlive.com/ee-telefonica-vodafone-back-uk-5g-innovation-centre 5G Innovation Centre] is planned with the help of the UK telecoms regulator, Ofcom, and backed by industry players such as Telefonica, EE, Vodafone, Huawei, Samsung. | |||
== Marketing, Press & Public Reaction == | == Marketing, Press & Public Reaction == | ||