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== Market Insights from the Market Strategy Team == | == Market Insights from the Market Strategy Team == | ||
=== Desktop / Platform === | |||
* A federal appeals court in Washington struck down the FCC's rules for Net neutrality while upholding the FCC's right to regulate broadband access [http://www.scribd.com/doc/199616222/DC-Net-Neutrality-ruling] which has numerous repercussions. | |||
[http://www.latimes.com/business/la-fi-fcc-net-neutrality-20140115,0,7350475.story#ixzz2qUlZ9ng8[http://www.latimes.com/business/la-fi-fcc-net-neutrality-20140115,0,7350475.story] | |||
* According to Net Applications, in December Windows 8/8.1 gained 1.19% of desktop OS market share to go to 10.49% of total desktop. [http://www.netmarketshare.com/operating-system-market-share.aspx?qprid=8&qpcustomd=0] Windows overall lost 0.15% along with OS X which lost 0.02%, while Linux gained 0.17%, a trend visible through 2013 and attributable to adoption of Steam [http://hothardware.com/News/Steam-On-Linux-Adoption-Gaining-Overtaking-Mac-OS/] and OpenStack [http://www.openstack.org/] on Linux. Meanwhile IE11 gained 7.15% market share of unique users on desktop, stealing share from IE10 and IE9 (XP users cannot upgrade beyond IE8). Likewise Chrome 31 gained 6.11%, mostly from Chrome 30. [http://www.netmarketshare.com/browser-market-share.aspx?qprid=0&qpcustomd=0] | |||
* To reduce the impact of add-ons/extensions slowing down browser performance [http://www.howtogeek.com/173391/how-to-see-which-browser-extensions-are-slowing-down-your-browser/], Google updated its Chrome Web Store policy for extensions [https://developers.google.com/chrome/web-store/program_policies#extensions] requiring that all extensions have a single purpose that is narrow and easy-to-understand. [https://developers.google.com/chrome/web-store/program_policies#extensions] | |||
* Chrome 32.0.1700.76 can now track down noisy tabs [http://chrome.blogspot.com/2014/01/everyone-can-now-track-down-noisy-tabs.html] along with the Chrome OS desktop [http://www.engadget.com/2014/01/14/chrome-32-stable/], malware protection [http://chrome.blogspot.com/2013/10/dont-mess-with-my-browser.html] and supervised users. [http://chrome.blogspot.com/2013/10/a-beta-preview-supervised-users.html] | |||
* Reducing conditional GET requests with Intelligent Browser Referencing [http://support.f5.com/kb/en-us/products/wa/manuals/product/wa-concepts-11-1-0/10.html], HTTP Client Hints can be used as input to proactive content negotiation [https://github.com/igrigorik/http-client-hints/blob/master/draft-grigorik-http-client-hints-01.txt] and smart rendering of content [http://www.psychnology.org/File/PSYCHNOLOGY_JOURNAL_2_3_WIMELIUS.pdf] for simplicity [http://www.chromium.org/developers/core-principles] are options being evaluated to improve browsing experience. | |||
* Facebook is starting tests of video advertisements in “News Feed” [http://blogs.wsj.com/corporate-intelligence/2013/12/18/media-journal-facebooks-video-ads-likely-too-rich-for-some-marketers/] although a survey by Analytic Partners in November found that 83% of users consider video ads “intrusive” and would likely “ignore” them. [http://allfacebook.com/analytic-partners-survey_b126908] | |||
* Opera launched Reference Design Kit (RDK), a software bundle with a common framework powering IP or hybrid set-top boxes and gateway devices to work on Chromium/Blink.[http://www.operasoftware.com/press/releases/devices/2013-12-13] Worldwide shipments of connectable STBs are forecast to rise to 125.6 million units in 2017 45% of total STBs in 2017, up from 65.8 million in 2012 which is 26% of total STBs in 2012, [http://www.broadbandtvnews.com/2013/10/21/connectable-stb-market-set-to-double/] | |||
* LG plans to launch an all-in-on Chromebase desktop computer utilizing Google’s Gmail, Drive, Search, Maps, YouTube, Play and Google+ Hangouts. [http://www.theverge.com/2013/12/17/5221906/lg-announces-chromebase-a-chrome-os-all-in-one-computer] | |||
Samsung is also offering the Chromebox desktop computer running the Chrome OS. [http://www.google.com/intl/en/chrome/devices/chromebox.html] | |||
== Marketing, Press & Public Reaction == | == Marketing, Press & Public Reaction == | ||