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Mobile/ProductPlanning/Notes-2014-03-25: Difference between revisions
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Mobile/ProductPlanning/Notes-2014-03-25 (view source)
Revision as of 16:34, 25 March 2014
, 25 March 2014→Insights
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'''News''' | '''News''' | ||
[http://thenextweb.com/mobile/2014/03/25/report-android-dominates-global-mobile-web-browsing-but-ios-owns-key-western-countries/#!BjM39 Android is leading mobile traffic, but not in the countries where the money is]. The Next Web has an article on dotMobi's report on platform use in browsing. It focuses on iOS and Android, and reiterates that Android accounts for more page views globally than iOS, but does this through countries where iOS isn't a focus/viable consumer product. iOS markets where there's opportunity to maintain profits.<br /> | [http://thenextweb.com/mobile/2014/03/25/report-android-dominates-global-mobile-web-browsing-but-ios-owns-key-western-countries/#!BjM39 Android is leading mobile traffic, but not in the countries where the money (currently) is]. The Next Web has an article on dotMobi's report on platform use in browsing. It focuses on iOS and Android, and reiterates that Android accounts for more page views globally than iOS, but does this through countries where iOS isn't a focus/viable consumer product. iOS markets where there's opportunity to maintain profits.<br /> | ||
'''Why we should care:''' iOS continues to be a strong performer in markets that monetize well, notably the US and Western Europe (and Australia, but they're way over there). Revenue initiatives should be taken with that in mind for all products and services that focus on mobile. | '''Why we should care:''' iOS continues to be a strong performer in markets that monetize well, notably the US and Western Europe (and Australia, but they're way over there). Revenue initiatives should be taken with that in mind for all products and services that focus on mobile. | ||