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Privacy/Roadmap/2014: Difference between revisions
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== Background == | == Background == | ||
Tracking is any technique that can be used to accumulate history (purchases, browsing, messaging) and associate it with a particular person. There are many reasons for organizations to engage in tracking, including behavioral advertising, customized content, conversions, and government surveillance. Many of these reasons are legitimate -- in fact advertising revenue subsidizes almost all free web content. However, a combination of industry and government forces have aligned in a way to incentivize silent, invisible wholesale data collection of personal information. Because typical users don't recognize when or how data collection happens, it essentially takes place without user consent. | Tracking is any technique that can be used to accumulate history (purchases, browsing, messaging) and associate it with a particular person. There are many reasons for organizations to engage in tracking, including behavioral advertising, customized content, conversions, and government surveillance. Many of these reasons are legitimate -- in fact advertising revenue subsidizes almost all free web content. However, a combination of industry and government forces have aligned in a way to incentivize silent, invisible wholesale data collection of personal information. Because typical users don't recognize when or how data collection happens, it essentially takes place without user consent. | ||
In this roadmap we focus on three major sources of tracking: | In this roadmap we focus on three major sources of tracking: | ||