Webmaker/Engagement Ladder: Difference between revisions

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[[File:Engagement ladder sketch.jpeg]]
[[File:Engagement ladder sketch.jpeg]]
=What we're shipping in Q2=
=What we're shipping in Q2=
* '''In Q1 we documented our engagement ladder, listed conversion points, and shipped early dashboards and prototypes.''' In Q2 we'll focus on three key sprints:
* In Q2 we'll focus on three key sprints:
** 1) '''DEFINITIONS''' -- completing our draft spreadsheet. Listing the key conversion points, user behaviors and responses we want.  
** 1) '''DEFINITIONS''' -- completing our draft spreadsheet. Listing the key conversion points, user behaviors and responses we want. This provides the documentation we need for the other two sprints.
** 2) '''INFRASTRUCTURE''' -- the plumbing we need to a) count and b) drive those responses.  
** 2) '''INFRASTRUCTURE''' -- the plumbing we need to a) count and b) send out those responses.  
** 3) '''COMMUNICATIONS''' -- the copy and messages those responses require. Encouragement and further calls to action when users do good stuff.
** 3) '''COMMUNICATIONS''' -- the copy and messages those responses require. Encouragement and further calls to action when users do good stuff.


===Key documentation for these sprints===
===Key documentation for these sprints===
* '''[https://docs.google.com/spreadsheet/ccc?key=0Al0Wg7eR7tHcdGxNNE41RTl4eHBLNG92ZXBHY2l6MkE&usp=sharing#gid=0 DEFINITIONS SPREADSHEET]''' -- '''Conversion Points. A detailed list of engagement tasks, responses, and incentives'''.
* '''[https://docs.google.com/spreadsheet/ccc?key=0Al0Wg7eR7tHcdGxNNE41RTl4eHBLNG92ZXBHY2l6MkE&usp=sharing#gid=0 DEFINITIONS SPREADSHEET]''' -- '''Conversion Points. User stories that list the counting and responses we need. Broken down by sprint'''  
* '''[http://adamlofting.github.io/mofo-contributors-dashboard/ CONTRIBUTION DASHBOARD] (prototype)''' -- starting to pull in and visualize contributor data
* '''[http://adamlofting.github.io/mofo-contributors-dashboard/ CONTRIBUTION DASHBOARD] (prototype)''' -- Pulling in and visualizing contributor data
* [https://wiki.mozilla.org/Webmaker/Contribution ENGAGEMENT LADDER]. How Webmaker contributors TEACH, BUILD and ORGANIZE
* [https://wiki.mozilla.org/Webmaker/Contribution ENGAGEMENT LADDER]. High level. Our user, supporter, contributor funnel. How Webmaker contributors TEACH, BUILD and ORGANIZE.


https://dl.dropboxusercontent.com/spa/6c38yp3crbxni5b/93ly8t8o.png
https://dl.dropboxusercontent.com/spa/6c38yp3crbxni5b/93ly8t8o.png


=SPRINT 1: DEFINITIONS=
=DEFINITIONS=
Broken into four versions:
* v2= MVP stuff.
* '''v1=''' first draft. from Q2.
* v3= Quick wins on moving people from users to contributors.
* '''v2=''' MVP stuff.  
* v4= Badge-y stuff.
* '''v3=''' Quick wins on moving people from users to contributors.
* '''v4=''' Badge-y stuff. Gated on badge kit implementation.  


===DEFINITIONS v2 (April 2) (COMPLETE)===
===DEFINITIONS v2 (April 2) (COMPLETE)===
* '''Goal''': Counting and recognizing '''contributors'''. Ensure the key uses stories that matter most are documented. For signing up, hosting an event, contributing a kit, having one of your makes remixed, etc. ([https://docs.google.com/spreadsheet/ccc?key=0Al0Wg7eR7tHcdGxNNE41RTl4eHBLNG92ZXBHY2l6MkE&usp=sharing#gid=6 COMPLETED HERE])
* '''Goal for v2 sprint''': Counting and recognizing '''contributors'''. Ensure the key uses stories that matter most are documented. For signing up, hosting an event, contributing a kit, and having one of your makes remixed. ([https://docs.google.com/spreadsheet/ccc?key=0Al0Wg7eR7tHcdGxNNE41RTl4eHBLNG92ZXBHY2l6MkE&usp=sharing#gid=6 COMPLETED HERE])
* '''Roles''': R: '''Michelle''' A: '''Claw''' C: '''Amira, Jbuck, Andrea''' I: webmaker-dev, mozteach
* '''Roles''': R: '''Michelle''' A: '''Claw''' C: '''Amira, Jbuck, Andrea''' I: webmaker-dev, mozteach
* '''Bugzilla''': Component: '''Engagement Ladder''' | Whiteboard tag: '''[definitions-v2]'''  
* '''Bugzilla''': Component: '''Engagement Ladder''' | Whiteboard tag: '''[definitions-v2]'''  
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