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=What we're shipping in Q2= | =What we're shipping in Q2= | ||
* | * Three key sprints: | ||
** 1) '''DEFINITIONS''' -- | ** 1) '''DEFINITIONS''' -- user stories. "When users do x, we want to count and respond like y." Conversion points, user behaviors and responses we want. To tee up the other two sprints below. | ||
** 2) '''INFRASTRUCTURE''' -- the plumbing we need to a) count and b) send out those responses. | ** 2) '''INFRASTRUCTURE''' -- the plumbing we need to a) count and b) send out those responses. | ||
** 3) '''COMMUNICATIONS''' -- the copy and messages those responses require. Encouragement and further calls to action when users do good stuff. | ** 3) '''COMMUNICATIONS''' -- the copy and messages those responses require. Encouragement and further calls to action when users do good stuff. | ||