Webmaker/Engagement Ladder: Difference between revisions

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 =What we're shipping in Q2:=
 * Three key sprints:
-** 1) '''DEFINITIONS''' -- user stories. "When users do x, we want to count and respond like y." Conversion points, user behaviors and responses we want. To tee up the other two sprints below.
+** 1) '''DEFINITIONS''' -- '''Document the on-ramps'''. As user stories. "When users do x, we want to count and respond like y."
-** 2) '''INFRASTRUCTURE''' -- the plumbing we need to a) count and b) send out those responses.
+** 2) '''INFRASTRUCTURE''' -- '''Wire the on-ramps.''' So we can a) count and b) respond when people walk through them.
-** 3) '''COMMUNICATIONS''' -- the copy and messages those responses require. Encouragement and further calls to action when users do good stuff.
+** 3) '''COMMUNICATIONS''' -- '''Communicate to the on-rampees.''' The messages users receive once they walk through. With the right calls to action to do more.
+** 4) '''NEW: USABILITY TESTING''' -- '''User test the on-ramps.''' Where are these users getting stuck or stubbing their toe on these on-ramps? Clear away these blockers to increase our conversion rates.
 ===Key links===