Webmaker/Engagement Ladder: Difference between revisions

Webmaker/Engagement Ladder (view source)

4 bytes removed , 26 April 2014

Confirmed users

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 https://dl.dropboxusercontent.com/spa/6c38yp3crbxni5b/ry8lxg84.png
 =What we're shipping in Q2:=
-** 1) '''USER STORIES''' -- '''Document the on-ramps'''. As user stories. "When users do x, we want to count and respond like y."
+* 1) '''USER STORIES''' -- '''Document the on-ramps'''. As user stories. "When users do x, we want to count and respond like y."
-** 2) '''INFRASTRUCTURE''' -- '''Wire the on-ramps.''' So we can a) count and b) respond when people walk through them.
+* 2) '''INFRASTRUCTURE''' -- '''Wire the on-ramps.''' So we can a) count and b) respond when people walk through them.
-** 3) '''COMMUNICATIONS''' -- '''Communicate to the on-rampees.''' The messages users receive once they walk through. With the right calls to action to do more.
+* 3) '''COMMUNICATIONS''' -- '''Communicate to the on-rampees.''' The messages users receive once they walk through. With the right calls to action to do more.
-** 4) '''TESTING''' -- '''Usability testing for the on-ramps.''' Where are these users getting stuck or stubbing their toe on these on-ramps? Clear away these blockers to increase our conversion rates.
+* 4) '''TESTING''' -- '''Usability testing for the on-ramps.''' Where are these users getting stuck or stubbing their toe on these on-ramps? Clear away these blockers to increase our conversion rates.
 ==Documentation==