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__NOTOC__ | |||
<section begin=summary />{{RoadmapSummary | |||
|icon=Mozilla webmaker logo-icon.png | |||
|pagelocation=Webmaker | |||
|pagetitle=Mobile Opportunity | |||
|updated=May 27, 2014 | |||
|owner=the Mozilla Foundation | |||
|description=This is a cross-Mozilla research project investigating how to put the power of the web in more hands, in more places— particularly emerging digital economies. | |||
}}<section end=summary /> | |||
Internal presentation: [link to initial slide deck] | Internal presentation: [link to initial slide deck] | ||
== | <div style="display:block;-moz-border-radius:10px;background-color:#55BB99;padding:20px;margin-top:20px;"> | ||
<h1 style="color:#FFFFFF;">Scope of research</h1> {{anchor|Scope}} | |||
<div style="display:block;background-color:#FFFFFF;-moz-column-gap:20px;padding:20px;margin-top:20px;-moz-border-radius:10px;"> | |||
<div style="width:100%;display:block;"> | |||
https://dl.dropboxusercontent.com/u/8176339/apps2.png | https://dl.dropboxusercontent.com/u/8176339/apps2.png | ||
# How can we give new smartphone users the power to participate and make the web? | # How can we give new smartphone users the power to participate and make the web? | ||
# How can we dramatically increase supply of local apps in emerging markets? | # How can we dramatically increase supply of local apps in emerging markets? | ||
# How can we differentiate Firefox OS, drive demand for devices? | # How can we differentiate Firefox OS, drive demand for devices? | ||
</div> | |||
</div> | |||
</div> | |||
==Activities== | <div style="display:block;-moz-border-radius:10px;background-color:#55BB99;padding:20px;margin-top:20px;"> | ||
<h1 style="color:#FFFFFF;">Activities</h1> {{anchor|Activities}} | |||
<div style="display:block;background-color:#FFFFFF;-moz-column-gap:20px;padding:20px;margin-top:20px;-moz-border-radius:10px;"> | |||
<div style="width:100%;display:block;"> | |||
https://dl.dropboxusercontent.com/u/8176339/apps1.png | https://dl.dropboxusercontent.com/u/8176339/apps1.png | ||
# Accelerate and test on-device app authoring | # Accelerate and test on-device app authoring | ||
# Develop training and programs for app making with community | # Develop training and programs for app making with community | ||
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* Brazil (Telefonica) | * Brazil (Telefonica) | ||
* Kenya (TBD) | * Kenya (TBD) | ||
</div> | |||
</div> | |||
</div> | |||
==Project | <div style="display:block;-moz-border-radius:10px;background-color:#55BB99;padding:20px;margin-top:20px;"> | ||
<h1 style="color:#FFFFFF;">Project outcomes</h1> {{anchor|Outcomes}} | |||
<div style="display:block;background-color:#FFFFFF;-moz-column-gap:20px;padding:20px;margin-top:20px;-moz-border-radius:10px;"> | |||
<div style="width:100%;display:block;"> | |||
# Publish results in white paper with GSMA | # Publish results in white paper with GSMA | ||
# Feasibility study for launching on-device apps authoring as future part of Firefox OS | # Feasibility study for launching on-device apps authoring as future part of Firefox OS | ||
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# Commit to longer-term initiatives | # Commit to longer-term initiatives | ||
# Discuss the work at MWC, make appropriate announcements about future mobile for development work | # Discuss the work at MWC, make appropriate announcements about future mobile for development work | ||
</div> | |||
</div> | |||
</div> | |||
==Structure== | <div style="display:block;-moz-border-radius:10px;background-color:#55BB99;padding:20px;margin-top:20px;"> | ||
<h1 style="color:#FFFFFF;">Structure</h1> {{anchor|Structure}} | |||
<div style="display:block;background-color:#FFFFFF;-moz-column-gap:20px;padding:20px;margin-top:20px;-moz-border-radius:10px;"> | |||
<div style="width:100%;display:block;"> | |||
The “core team” is a hybrid engineering / field research team developing a set of prototypes for mobile apps authoring; for designing pilot programs in field with target users and target hardware; for facilitating and studying these pilots; and for developing a set of partner integration points including mobile money, SMS, marketplace, and other value-added services. | The “core team” is a hybrid engineering / field research team developing a set of prototypes for mobile apps authoring; for designing pilot programs in field with target users and target hardware; for facilitating and studying these pilots; and for developing a set of partner integration points including mobile money, SMS, marketplace, and other value-added services. | ||
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Mozilla Foundation is negotiating partnerships to bring additional resources and expertise to the project. These partners are interested in presenting our experiments and learnings as part of a broader macroeconomic research agenda. | Mozilla Foundation is negotiating partnerships to bring additional resources and expertise to the project. These partners are interested in presenting our experiments and learnings as part of a broader macroeconomic research agenda. | ||
</div> | |||
</div> | |||
</div> | |||
==Weekly call== | ==Weekly call== | ||
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==Advisors== | ==Advisors== | ||
Ben Moskowitz: program strategist, director of philanthropic partnerships | |||
Ria Joy: advise on partner research agenda, product strategy | |||
Harald Kirschner: advise on Marketplace / carrier API integration | |||
Michael Henretty: advise on Gaia optimization | |||
Rina Jensen: advise content trends | |||
Rory Petty: advise on program design | |||
Michelle Thorne: Webmaker and Reps community | |||
Emily Goligoski: user research lead | |||
==Documentation and research== | ==Documentation and research== | ||