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Foundation/Metrics/Landing Page Tracking (view source)
Revision as of 10:33, 18 June 2014
, 18 June 2014no edit summary
Adamlofting (talk | contribs) (Created page with "These are the tracking requirements that should be in place before launching a landing page. == Webmaker Landing Pages == All landing pages should be hosted on webmaker.org, ...") |
Adamlofting (talk | contribs) No edit summary |
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=== Measuring Conversions === | === Measuring Conversions === | ||
==== Google Analytics Goal ==== | |||
* | * Make sure Goal Tracking is setup for the thing this landing page is trying to achieve (e.g. user creates a new accounts). If we do not already have a goal for this particular conversion, [https://wiki.mozilla.org/Foundation/Metrics#If_you_need_metrics_help follow this link] and file a bug under Webmaker Metrics. | ||
==== Optimizely Conversion Goal ==== | |||
* Optimizely tests need to track an end conversion point to know which page/design/content variations has the biggest impact. | |||
** If this is a static page view (eg .../thanks.html) we just need to ensure that page includes the Optimizely code shown above. | |||
** If the goal is an interaction that could happen in multiple locations, or doesn't generate a pageview (for example creating a webmaker account in a modal window) we need to implement a [https://wiki.mozilla.org/Foundation/Metrics#If_you_need_metrics_help custom conversion tracking goal]. This is done via the webmaker-analytics bower module (TODO, implement and add this). | |||