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→Market Insights from the Market Strategy Team (Kev)
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=== Mobile === | === Mobile === | ||
== Market Insights from the | == Market Insights from the Strategy & Insights Team (Kev) == | ||
== Insights == | |||
''Note: Kev will be on PTO July 28 through Aug 8, so will miss the Jul 29 and Aug 5th calls. No one will be taking his place. He apologizes for this, and his use of the third person.'' | |||
===Something to Think About=== | |||
Today, [http://www.channelnewsasia.com/news/asiapacific/china-s-xiaomi-unveils/1276732.html Xiaomi released it's Mi4 flagship phone today] for $320-400. The news isn't really about the Mi4 - although it's a nice looking phone - it's around how Android handset prices are continuing to see downward pressure. $300-400 is the new sweet spot for super phones. It's eating into the profit margins of organizations like Samsung (draw parallels to Sony as you see fit), and making a whole lot of power even more accessible for Android users. <br /> | |||
'''Why we should care:''' We consistently see metrics that more than 2/3 of buyers will spend more than $150 on their phone. The downward push on prices for hardware that continues to grow in capability and performance means even more people will be able to take advantage of a full-featured web on (what is usually) their primary communications and computing platform. | |||
===Worth a Read=== | |||
* Continuing on last week's theme, [http://www.techtimes.com/articles/10932/20140721/chrome-embraced-by-schools-not-so-much-by-enterprise.htm 1M new Chromebooks were sold] into schools in Q2. The service and support offering is a good way to make them more attractive, and while the article says it's tougher sledding into Enterprise, the continued adoption of Apps by developers and companies, and [http://www.androidcentral.com/google-gives-few-details-enterprise-management-tools-coming-android-l anticipated new features for Android] and Chrome OS, will continue to make the Chromebook an attractive platform. | |||
* As part of Microsoft's refocusing on its core product offerings, [http://www.theguardian.com/technology/2014/jul/17/microsoft-killing-nokia-x-android-smartphones the handsets in the Nokia X line will be discontinued or repurposed as Windows Phone devices]. Nokia's feature phone business is also [http://www.zdnet.com/microsoft-to-discontinue-nokia-asha-and-s40-feature-phones-7000031731/ being killed off], and approximately [http://bgr.com/2014/07/17/microsoft-layoffs-18000-employees/ half of Nokia's workforce] will be laid off. It's possible we'll see an exit entirely from handset manufacturing, but that will rely heavily on Windows Phone performance in the coming year. | |||
===Notes=== | |||
* The EFF launched [https://www.eff.org/privacybadger Provacy Badger this week], a tracking blocker initiative that works with cookies currently, and promises to update to other tracking methods down the road. | |||
* [http://blogs.bing.com/search/2014/07/21/chrome/ Microsoft has worked on making Bing accessibility in Chrome] (and other browsers) easier; they also help with [http://www.bing.com/set/search installation] | |||
* Samsung and Google reportedly continue to have the odd bunfight, this time around Samsung's [http://bgr.com/2014/07/18/google-samsung-fight-on-wearables/ promotion of Tizen as a wearable platform over Android Wear]. | |||
* [http://www.theinquirer.net/inquirer/news/2356537/us-doj-charges-six-for-android-apps-piracy Pirated apps continue to be a revenue opportunity], although not always the best long-term play. | |||
* [http://blog.appannie.com/app-annie-index-market-q2-2014/ App Annie's Q2 overview] shows India becoming number three in downloads, but still not a major revenue generator. Good overv iew of the app market for Android. | |||
* Google's making it [http://www.google.com/intl/en/chrome/devices/chromecast/apps.html easier to find Chromecast-compatible apps]. | |||
* [http://techcrunch.com/2014/07/21/facebook-save-feature/ Facebook adds a "Save" feature to its apps], to create lists of content you'll get around to reading... some day. | |||
* [http://www.forbes.com/sites/parmyolson/2014/07/21/yahoo-preparing-to-buy-mobile-ad-giant-flurry/ Yahoo! grabs Flurry] to help give them a leg up in the mobile ad space (where they're not doing so well). I hope we continue to see Flurry analytics reports, but suspect those will now go away. | |||
* ZTE signs up to [http://mobilesyrup.com/2014/07/21/zte-embraces-google-now-launcher-for-all-new-android-smartphones/ include the Google Experience Launcher as a default] for its Android offerings. The GEL is also known as the [https://play.google.com/store/apps/details?id=com.google.android.launcher&hl=en Google Now Launcher], which has been standard on Nexus devices and available as a download for others. | |||
== Marketing, Press & Public Reaction (Arcadio) == | == Marketing, Press & Public Reaction (Arcadio) == | ||
== Questions, Comments, FYI == | == Questions, Comments, FYI == | ||