The following is blue-sky thinking about a possible Mozilla-related program according to my personal framework for strategic grantmaking:
- Problem: The Mozilla project wants to promote the use of open video formats, but proprietary video formats are well-entrenched in the market.
- Entrepreneurial partner: TBD.
- Internal champion(s): TBD.
- Short-term goal: Get more people making, remixing, and distributing video in open formats.
- Long-term vision: Use open source technologies and practices to help spark a new wave of video- and filmmakers rooted in the values, communities, and technologies of the open web.
- Strategy and analysis: TBD.
- Activities: Activities under the proposed open video program might include:
- funding of the Open Video Alliance and related activities to help promote open video formats
- sponsorship of competitions, challenges, workshops, and other events to promote the use of open video formats.
- Funding: TBD, but should be consistent with the guidelines above.
- Other partners: TBD, but could include
- companies creating products and services in support of open video creation and distribution
- universities with video and film academic programs