User Education/Get Started Page Improvements

With the release of Firefox 29 on April 29, 2014 we'll be redirecting the default "Getting Started" bookmark from moz.org to sumo.

• https://www.mozilla.org/firefox/central/ => https://support.mozilla.org/kb/get-started-firefox-overview-main-features
• Tracking bug for the redirect

This will send about 26M visitors/month to support. That's about 1.2X total sumo traffic and 4.7X the number that come through the help menu. That would change SUMO from 80% of users trying to solve a problem to only 37%. The majority (63%) will be there to learn something - "Getting Started." This page will become the main entry point to support for Firefox users. Given that, what could we/should we do to optimize the page and website for this?

Goal

• Work with the content manager (Joni), UX (Holly & Bram), PM (Laura) Creative and Sumodev to redesign the page to increase engagement (helpfulness, session time, video views, video viewing time).
• Supports: Get Firefox on a Growth Trajectory & Add Services to our Product Lines

Timeline

• [DONE] Kickoff meeting - March 14
• [IN PROGRESS] Explore and test assumptions - May 30
  • Feedback on the article
  • Significant number of people commenting on the article are NOT new users - about 10% of comments were about issues with the update
  • 72.32% Helpful. Missing content - import bookmarks, print, zoom, default
    • New content experiment - Revision is live for en-US (May 30) - Discussion on this revision.
      • Basic set up:
        • Set or change your home page
        • Import your favorites from other browsers
        • How to print
        • Zoom
        • Make Firefox your default browser
      • Browsing & Searching:
        • Search the web
        • Bookmark a website
        • Find everything with the Awesome Bar
        • Private Browsing
      • Make Firefox your own:
        • Customize the menu or the toolbar
        • Add features to Firefox with add-ons
        • Keep your Firefox in sync
      • Get help
        • Common questions after updating to the new Firefox
        • Get help
  • Most traffic comes from the bookmark (97%) and most end their visit on this page (91.1%)
• [NEW] Recommendations - June 6
• [NEW] Next steps - TBD

Kickoff meeting March 14

• Presentation
• Etherpad
• Meeting video

Design

• Some initial design ideas: 1, 2