User Participation/Q4 Rollout Plan

Launch Plan

• Launch: Oct. 6
  • Participation page + Community Care announced on Moz Blog + Twitter.
    • Focus on what + get involved.
  • Participation page announced on FB
  • [DONE] Email announcement to Marketing + all@moz.
  • Personal blog posts explaining motivation:
    • [DONE] William: Focus on why we're addressing Twitter, why it matters and our different approach. [Note: See plan for basic talking points.]
      • William's blog post: Why we created the Army of Awesome
    • [DONE] Marketing email: Focus on l10n + getting involved with Community Care.
    • [DONE] Employee email: Focus on participation as a page to share with people looking to help + how to get involved with Community Care.
  • By end of week:
    • [DONE] Spread Firefox: Community Care promo on SFx [William]
    • Short video on Community Care [Owner: William].
• Week of October 11th:
  • Blog posts by Mary, Kadir(?), David(?)
  • Monday: Tweet about Army of Awesome on @fxhelp (retweet on @fxhelp)
  • Wednesday: Announce first winner on @firefox.
  • Share Army of Awesome video on @firefox.
• Week of October 18th:
  • Announce first winner on @firefox.
  • Announce overall program on Facebook.
• Within October:
  • Snippets for both [Status: Need icon for participation]
  • Announce winner each week for community care via @firefox.
  • Newsletter: Focus on Participation page.
  • First run/What's New: Create promo for Participation page.
  • Twitter message @kanter to share program once it has some momentum.

• Standard labels:
  • for [NEW] enter {{new|new goal text goes here}}
  • for [CARRY OVER] enter {{prev|carry over goal text goes here}}
  • for [ON TRACK] enter {{ok|on track goal text goes here}}
  • for [AT RISK] enter {{risk|at risk goal text goes here}}
  • for [DONE] enter {{done|completed goal text goes here}}
  • for [DROPPED] enter {{drop|dropped goal text goes here}}
  • for [MISSED] enter {{miss|missed goal text goes here}}