Webmakers/2012plan

Top level MoFo 2012 goals

goals = enduring statements of what we want to do and achieve

1. Create vibrant learning labs for video, journalism, teens
2. Ship great software for both learning and making
3. Build rigorous badges and curriculum for web literacy
4. Make participation easy and valuable, online and locally
5. Tell the Mozilla story well, inspire people to get involved

Goals plus objectives

objectives = short term things we will do to pursue a goal

1. Create vibrant learning labs for video, journalism, teens

1.1 Scale Popcorn youth media program, build in Little Brother
1.2 Expand MoJo learning lab for devs, add ‘Hackasaurus for journalists'
1.3 Grow size and influence of Hive Learning Network in NYC
1.4 Build out Hive or similar teen program in new cities
1.5 Integrate web maker badges and content into Popcorn, MoJo, Hive

2. Ship great software for both learning and making

2.1 Build 'software lab' team inside MoFo, find strong leader
2.2 Release PopcornMaker 1.0, test in learning labs as we develop
2.3 Ship next level X-ray goggles, test and use w/ learners of all ages
2.4 Do early experiments in w/ HTML5 gaming and dev tools for learning

3. Build rigorous badges and curriculum for web literacy

3.1 Create and test web literacy badges for key skills
3.2 Adapt Hacktivity Kit into 'web basics' program for all ages
3.3 Build full 'web making' curriculum for MoJo, Popcorn, Hive
3.4 Deploy materials on multiple learning platforms, test P2PU first
3.5 Relase robust version of open badges software + service

4. Make participation easy and valuable, online and locally

4.1 Build simple online hub for all Mozilla web maker activities
4.2 Roll out online platform for Hive learners and members
4.3 Build PopCamp and MoJo event models to drive learning and engagement
4.4 Run an awesome 2012 Mozilla Festival (something more specific?)
4.5 something about meetings and transparency?

5. Tell the Mozilla story well, inspire people to get involved

5.1 Create Mozilla brand architecture and brand book
5.2 Develop consistent 'non-profit story' elements for main Mozilla web sites
5.3 Raise the communications bar, all senior staff post regular video reports
5.4 something about mozilla.org specifically?