Website/Optimization Roadmap
From MozillaWiki
Contents
Background
We are in the process of deploying an A/B and multivariate [1] solution for www.mozilla.com. Multivariate testing allows us to determine which designs and creative elements within a web page have an optimal effect on visitor behvior.
Initially, we'll optimize the Fx download rate (also known as “conversion rate” and determined by the equation downloads/visitors). We plan to extend our optimizations across a variety of Mozilla web properties, including AMO, SUMO, and Personas.
We're looking for experiment ideas from anyone and everyone. Please add your suggestions below.
Resources
- Metrics: Ken Kovash/Blake Cutler
- Marketing: John Slater/Laura Mesa
- Creative: The Royal Order
- Web Dev: Steven Garrity?
- QA: Web QA Team
Goals
- Increase the Firefox download/conversion rate
- Increase percentage of ADU using add-ons
- Increase add-ons installed per user
- Increase AMO developer contributions
- Improve page load speed
- Encourage users to update insecure plugins
- Increase number of new contributors
Testing Schedule
The goal for each quarter is to:
- Run two major page tests each quarter
- Run at least six minor tests per quarter as defined by the Metrics Team.
Experiment Results
We expect to begin experimenting in December 2009.
| Name | URL | Test | Result |
| 2009.10.09 Social Media #1 |
/en-US/firefox/ie.html | Social media links [2] | Design in progress |
| 2009.10.02 Background IE |
/en-US/firefox/ie.html | Each background image tested separately | Test in progress |
| 2009.09.24 Download Buton #1 |
/en-US/firefox/firefox.html | Button copy and subtext | Removing button subtext lowered conversions [3] |
Literature & Key Learnings
Resources
SiteSpect Implementation
- AMO and SUMO Implementation [7]. Status: 11/14
- Staging area implementation. Status: 12/01
