Goal

Communicate with our 25K+ affiliates every 1-2 months in order to increase engagement and keep affiliates informed of upcoming campaigns and products. Also, moar contests.

Steps

Affiliates welcome e-mail

• make html and text based and sent through exact target
• Template: https://bugzilla.mozilla.org/show_bug.cgi?id=706133
• webdev bug - Jess to sketch out tech dev for setting up affiliates welcome and token information
  • more webdev detail to be added as we get it from Jess - essentially we need to connect Affiliates to Basket and create a preference centre page on Mozilla.org
• Welcome e-mail + token information into exact target
• Target locales - EN, DE, ES, FR, PT-BR - Copy already in vertbatim - Chelsea to send to Jess for coding into exact target
  • non-target locales will have to choose from a selection of language options :(

Newsletter

• Newsletter template to be coded into exact target - same as welcome e-mail design
• Connect with localizers from target locales
• Develop content schedule with e-mail team
• File copy bugs!