This page contains all of the important details for Australis Usage Campaign.

Elevator Pitch

The objective of this campaign is to increase hours of use. We hypothesize that teaching users some of the “healthy habits” new in Australis will lead to an increase in Firefox use. Users who see this material should easily learn something that helps them use Firefox more.

Goals and Measurements

• Increase usage by 10% during the 6 weeks after the Australis launch.

Overview

• Code name: Australis Usage Campaign
• Prod URL: http://mozilla.org/TBD
• Code Repo: https://github.com/mozilla/bedrock
• L10N Repo: https://svn.mozilla.org/projects/l10n-misc/trunk/example/locale/
• Product Owner: Firefox PMM team; Person
• Dev Team: Web productions
• IRC Channel: #www on irc.mozilla.org

Team

The primary and secondary contacts for each role of this project:

• Product owner - Laura Forrest, Eric Pettit
• Product Manager - Jennifer Bertsch
• Web Project Manager - Mike Alexis
• Developers - Jon Petto
• L10N - Pascal Chevrel, Flod
• Designer -
• Copy - Matej Novak
• QA - Raymond Etornam
• UX - Holly Habstritt

Meetings

• Internal creative review 2014-04-22
• Usage Campaign kickoff 2014-04-15
• Fx Usage performance data review 2014-06-04

Considerations

• will this be localized?

Wireframes

• http://cl.ly/1C3o101a0B42

Analytics

• GA interactions review

Mockups

Designs

Project Management

• bug 123456 Project Tracking Bug

Schedule

• http://publish.smartsheet.com/42b0d6dd9b0e4d9296a9be2fd05bd03d

Bugs

Bugs should be filed with normal visibility; Security bugs should be filed with private visibility.

• Name} File a Bug in Websites/{Website Name}
• Name}&product=Websites Open {Website Name} bugs

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