Websites/Your Web/meetings/2011-07-01

Attendees

Target: Mainstream Firefox user, not tech savy

Main user engagement campaign for Q3
Get website live by Mid-August 2011
Creating strong connection with users on Firefox
Not about downloading Firefox
Submit creations and show those images in a gallery
User Answers: "why should I care about the future of the web?"
Mozilla: "These are all the reasons why our users believe in the web and this is why we created firefox".
localized content
Lean campaign
Putting a face behind the product
Showing the developers next to the users of Firefox - we are all users!
All users to upload their photos to be added to the gallery.
Email sharing with friends and family
Mozilla created videos showing the creations of posters. (One to start, second during the campaign, third as a wrap up)

Considerations

Show case thousands of images efficiently and easy UI.
Sharing on social built-in and not an afterthought.
All public submissions, not private.
Moderating photos and user-created translations of photos.
Only show images that have been on the site for a while or have been voted on the most. (Hope that obscene photos don't bubble up before we catch them)
Allow users to localize user submitted photos into another language (crowd sourcing and showcase easiest way to get involved in the Mozilla community)
Filter by artist, location, language, or latest (off by default)
Mouse over an image and it enlarges. Click for more information the user.
How to make it easy to upload photos (flash camera, email photo, MMS, forms)