View source for Drumbeat/SoW-engagement-ladder

== For learners &amp;&nbsp;mentors:  ==

We need to clearly communicate: '''What's the offering? ''' 
*'''WHY?''' What's the motive? Why should I start or join a '''study group'''? 
*'''HOW? '''How do I do it? What are the steps in the process?

== For us:  ==
*''' REVISED METRICS.''' How are we going to measure against this in June?
* '''OUR THEORY & PLAN'''. Is this ladder of engagement we imagine?
** 1) Convert traffic to sign-ups
** 2) Convert sign-ups into STARTING or JOINING study groups
** 3) People in those study groups create questions and complete learning tasks
** 4) That leads to assessment and badges
** 5) Those people now have more credibility and social capital. They become leaders and mentors who create new study groups. In a cyclical process that scales.

[[Image:School of Webcraft -- ladder of engagement.jpg]]