View source for Festival2011/Using Edu-tainment for Social Awareness: Designing a UX Framework

{{festivalsession
|description=How do you create an experience to raise awareness?

How do you then measure an experience to  be able to iterate and adapt for an individual user?

The session provides a brief overview in answer to the questions above followed by a brainstorming experience, in groups, to create a map for an ARG (Alternate Reality Game) to raise awareness around a social issue.
|skills=Creative Thinking
Process Mapping
Knowledge of Web Development and game Design

|posteventparticipation=Brainstorm, discussion, collaboration and development of a specific case study around eradicating HONOUR-BASED Crimes
|hashtags=#transmediology #uxframework
|relevantlinks=www.transmediology.com
}}