View source for User Participation/Q4 Rollout Plan

'''Launch Plan''' 

*Launch: Oct. 6 
**Participation page + Community Care announced on Moz Blog + Twitter. 
***Focus on what + get involved. 
**Participation page announced on FB 
**{{done|Email announcement to Marketing + all@moz.}} 
**Personal blog posts explaining motivation: 
***{{done|William: Focus on why we're addressing Twitter, why it matters and our different approach. [Note: See plan for basic talking points.]}} 
****William's blog post: [http://dailycavalier.com/2010/10/why-we-created-the-army-of-awesome/ Why we created the Army of Awesome] 
***{{done|Marketing email: Focus on l10n + getting involved with Community Care.}} 
***{{done|Employee email: Focus on participation as a page to share with people looking to help + how to get involved with Community Care.}} 
**By end of week: 
***{{done|Spread Firefox: Community Care promo on SFx [William]}} 
***Short video on Community Care [Owner: William]. 
*Week of October 11th: 
**Blog posts by Mary, Kadir(?), David(?) 
**Monday: Tweet about Army of Awesome on @fxhelp (retweet on @fxhelp) 
**Wednesday: Announce first winner on @firefox. 
**Share Army of Awesome video on @firefox. 
*Week of October 18th: 
**Announce first winner on @firefox. 
**Announce overall program on Facebook. 
*Within October: 
**Snippets for both [Status: Need icon for participation] 
**Announce winner each week for community care via @firefox. 
**Newsletter: Focus on Participation page. 
**First run/What's New: Create [https://bugzilla.mozilla.org/show_bug.cgi?id=601250 promo] for Participation page. 
**Twitter message @kanter to share program once it has some momentum.

*Standard labels: 
**for {{new|}} enter <nowiki>{{new|new goal text goes here}}</nowiki> 
**for {{prev|}} enter <nowiki>{{prev|carry over goal text goes here}}</nowiki> 
**for {{ok|}} enter <nowiki>{{ok|on track goal text goes here}}</nowiki> 
**for {{risk|}} enter <nowiki>{{risk|at risk goal text goes here}}</nowiki> 
**for {{done|}} enter <nowiki>{{done|completed goal text goes here}}</nowiki> 
**for {{drop|}} enter <nowiki>{{drop|dropped goal text goes here}}</nowiki> 
**for {{miss|}} enter <nowiki>{{miss|missed goal text goes here}}</nowiki>