Webmaker/FallCampaign: Difference between revisions
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== Tasks == | == Tasks == | ||
===Partner Landing Pages=== | ===Partner Landing Pages=== | ||
[ | [http://bugzilla-sprinter.herokuapp.com/sprint/651 Add one] | ||
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=== [https://wiki.mozilla.org/Webmaker/Wizard Event Wizard] === | === [https://wiki.mozilla.org/Webmaker/Wizard Event Wizard] === | ||
[http://bugzilla-sprinter.herokuapp.com/sprint/661 Add one] | |||
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Revision as of 19:36, 7 October 2014
Goal
Get to 10K through a partner-focused outreach campaign. Useful links:
- Notes https://etherpad.mozilla.org/fallcampaign
- Deliverables: partner landing pages. event wizard. sales campaign.
- Whiteboard tags [fallcampaign] [wizard] [partnerpages]
- Partner Landing page requirements https://etherpad.mozilla.org/partner-landing-page
- Fall Campaign in Saleforce https://foundation.etherpad.mozilla.org/fall14campaign-salesforce
Tasks
Partner Landing Pages
No results.
0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);
Event Wizard
No results.
0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);
[fallcampaign]
(all)
No results.
0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);
Assets we're building
e.g., stuff we're building to help this effort
- 1) Event Wizard -- an easier on-ramp for partners to choose, create and get help with running their own Maker Party Event
- 2) Three great How-To Guides -- These are part of the Event Wizard flow. They're like a super well-documented and hand-holded "party in a box." They are: "Hack Your School," "Make a Music Video" and "Private Eye (privacy)
- 3) Partner Landing pages (new!) -- When we sign on a key partner, they'll get their own landing page. Like: Webmaker.org/YMCA or Webmaker.org/4HClub. We'll build a template and provide a menued set of options in the sales process to make them easy to build and eliminate the need for a lot of custom work.
Elements
Sales Funnels
https://wiki.mozilla.org/Webmaker/FallCampaign/SalesFunnel
Partner Facing Marketing
- R: Paul
- C: Erika
- Includes adding Skill Sharer badge to sub-nav under "EXPLORE," adding Fall campaign promo to Webmaker.org homepage carousel, and creating marketing materials for partners.
Partner Landing Pages
- R: Andrew, Aki, Relationship manager
Bugs to be created as we close the particular partnerships. Bugs will include which Makes, build the custom landing page, build the badges.
This is where a large amount of work is, initially for the product to create the technology, and then for the relationship manager to file bugs for customization.
Event Wizard
- R: Matt, Andrew's team
- https://wiki.mozilla.org/Webmaker/Wizard
Three "Maker Party in a Boxes"
- R: Matt
- These currently live on a blog, but need to move somewhere more permanent
- They have CTAs for the learner (e.g. Share, get the relevant badges)
- Need: document *localization* requirements for this work
Email program
- R: Paul
- C: Kelli
- Transactional email upon event creation: includes How To (https://bugzilla.mozilla.org/show_bug.cgi?id=1071935)
- Reminder email day before event (ALREADY EXISTS)
- Level up email (https://bugzilla.mozilla.org/show_bug.cgi?id=1073055)
Account management
Mentor support
Sales
Metrics
FAQ
- At what stage do we give Learners the custom partner-branded participant badge? How do we know who they are?
- ANSWER: We don't give learners custom badges. Only participant org event hosts get custom badges (the skill sharer badge to start. We're optimizing for that badge only. Event host badge might come later).