Foundation/2015/Q1

Mozilla Foundation: Q1 Goals and KPIs

What are we getting done this quarter? Specifically in terms of:

1. The work. Key milestones. What are the key changes of state, or things that will exist April 1 that don't today?

• e.g., "We're ready to make a splash at Mobile World Congress."
• "Webmaker Clubs model is build, tested and ready for wider scale."

1. The impact. Key metrics. What measurable impact will that have? How will we measure it?

• "We will increase the number of Hive Cities from 20 to 40."
• "We will increase our conversion rate of visitors to users by 20%"

1. The story. Let's ensure we tell a clear human story. That provides connective tissue between the big picture ("2015") and the little picture ("Heartbeat / the next two weeks.")

Learning Networks

2015 Goal: Learning Networks is focused on the ground game and local organizing. We will measure success in terms of a) PEOPLE and b) CITIES. Increasing the number of relationships we hold, and the number of places we reach.

• Our Q1 focus is on retention, testing and some incremental growth. From now to April 1, we will:
  • Retain the mentors and educators we recruited last year. And deepen our relationships with them.
  • Develop and test a pilot Webmaker Clubs model.
  • Grow the number of Hive Cities.

People

• Retention. Retain locally active mentors and educators. By doing x, y and z.
  • Goal: retain 4000 mentors. As measured by: y.
    • QUESTION: what's our starting point? how many people do we have now vs. # we hope to retain?
    • How do we know if they're still active? What's our measure for indicating whether we've retained them or not?

Cities

Test new Webmaker Clubs model. And grow Hive into more cities.

• Establish and test new Webmaker Clubs model. Establish 20 pilot Clubs. Working with local leaders to co-design curriculum, provide feedback on the model and run clubs).
• Grow # of Hive Cities. From [ x ] to 10.

Key Deliverables

• teach.webmaker.org: [where we are by April 1]
• technology platform for Webmaker Clubs: [where we are by April 1]
• badges and credentialing: [where we are by April 1]
• curriculum: [where we are by April 1]
• other? what else should we add here?

Learning Products

• Provide great on-boarding experience for learners.
• Engagement. Increase MAU to 5% of MUV. (Baseline = 2.07%)
• Launch new Webmaker mobile app at MWC.
• Growth
  • By end of year: Double monthly unique visitors (current = 300K)
  • Q1: Run at least 5 messaging and CTA tests targeted at individual learners (prelaunch)

Leadership Development

• Start Mozilla Learning strategy process
• Engage key MoFo community leads in this, e.g., OpenNews
• Start ‘radical participation’ task force (Mitchell / Mark)
• Run pilots to better link local volunteers / products.

Engagement

• x
• y
• z

Ops

• x
• y
• z

New Communities

Open News

• x
• y
• z

Science Lab

• x
• y
• z

Advocacy

• x
• y
• z

Ops

• x
• y
• z