Engagement/FDR-Durable-Team: Difference between revisions
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== Overview == | == Overview == | ||
We are the Firefox Desktop Retention Durable Team (AKA FDR Durable Team and Team Roosevelt)! | We are the '''Firefox Desktop Retention Durable Team''' (AKA FDR Durable Team and Team Roosevelt) ! | ||
Our goal is create a cohesive experience for users downloading Firefox, improve our understanding of what keeps users using Firefox over other web browsers, and create a new process for testing onboarding. | Our goal is create a cohesive experience for users downloading Firefox, improve our understanding of what keeps users using Firefox over other web browsers, and create a new process for testing onboarding. | ||
{| class="wikitable" | {| class="wikitable" | ||
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| || Deliver business requirements to Firefox engineering team to allow for more streamlined attribution and cohort testing | | || Deliver business requirements to Firefox engineering team to allow for more streamlined attribution and cohort testing | ||
|} | |} | ||
== Team == | |||
* Chris More | |||
* Jenny Douglas | |||
* Ben Niolet | |||
* Fabio Rios | |||
* Jean Collings | |||
* Mark Schmidt | |||
* Matt Ternoway | |||
* Michael Verdi | |||
Revision as of 21:44, 27 January 2016
Overview
We are the Firefox Desktop Retention Durable Team (AKA FDR Durable Team and Team Roosevelt) !
Our goal is create a cohesive experience for users downloading Firefox, improve our understanding of what keeps users using Firefox over other web browsers, and create a new process for testing onboarding.
| Key Initiatives | Deliverables |
|---|---|
| Overhaul Firefox desktop new user onboarding | Create assets for aligning content on the download page, installer, migration tool, and first run onboarding experiences. |
| Create content strategy and test plan for "later run" Firefox desktop experiment. (future sessions after first run) | |
| Improve understanding of Firefox desktop user retention | Deploy retention test with 3 variations to understand the impact of Firefox vs Mozilla content on first run and about:home. |
| Deliver business requirements to Firefox engineering team to allow for additional onboarding experiences. (Beyond first run) | |
| Improve Firefox desktop onboarding and testing process | Add section of Firefox Desktop playbook with information on content process and responsibility matrix |
| Deliver business requirements to Firefox engineering team to allow for more streamlined attribution and cohort testing |
Team
- Chris More
- Jenny Douglas
- Ben Niolet
- Fabio Rios
- Jean Collings
- Mark Schmidt
- Matt Ternoway
- Michael Verdi