Engagement/FDR-Durable-Team: Difference between revisions

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== Overview ==
We are the '''Firefox Desktop Retention Durable Team''' (AKA FDR Durable Team and Team Roosevelt).  Our goal is create a cohesive experience for users downloading Firefox, improve our understanding of what keeps users using Firefox over other web browsers, and create a new process for testing onboarding.


Key Initiatives & Deliverables
* Overhaul Firefox desktop new user onboarding
# Create assets for aligning content on the download page, installer, migration tool, and first run onboarding experiences.
# Create content strategy and test plan for "later run" Firefox desktop experiment. (future sessions after first run)
* Improve understanding of Firefox desktop user retention
# Deploy retention test with 3 variations to understand the impact of Firefox vs Mozilla content on first run and about:home.
# Deliver business requirements to Firefox engineering team to allow for additional onboarding experiences. (Beyond first run)
* Improve Firefox desktop onboarding and testing process
# Add section of Firefox Desktop playbook with information on content process and responsibility matrix
# Deliver business requirements to Firefox engineering team to allow for more streamlined attribution and cohort testing
== 2 Week Sprint Meetings ==
* 1st Sprint starts Monday, February 1st and will end Friday, February 12th
* 2nd Sprint start Tuesday, February 16th and will end Friday, February 26th (Monday the 15th - US Holiday)
* 3rd Sprint starts Monday, February 29th and will end on Friday, March 11th
{| class="wikitable"
|-
! Meeting !! Time and Days !! Attendees !! Notes
|-
| Sprint Planning Meeting || Every other Monday (first day of Sprints) || Core Team is required|| Stakeholders may listen in, This meeting lasts as long as it takes
|-
| Daily Stand-Ups (15 minutes only) || 10:45am Pacific Everyday - Tuesday-Friday first week of Sprints, Monday-Friday second week of Sprints  || Core Team is required || Anyone is welcome to liste, but may not speak, take all questions offline to Jenny or Chris
|-
| Sprint Review Meeting || 11am Pacific every other Friday || Everyone is welcome || This is where we show the work completed in the sprint, it's a place to ask questions and give feedback
|-
| Sprint Retrospective Meeing || end of Sprint || Core Team Only || No One else is invited to this meeting
|}
* All Meetings are in Jenny Douglas's Vidyo
* if you have questions about these meetings, please contact Jenny
== Team ==
* Chris More
* Jenny Douglas
* Ben Niolet
* Fabio Rios
* Jean Collings
* Mark Schmidt
* Matt Ternoway
* Michael Verdi

Latest revision as of 21:18, 7 November 2017

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