Firefox3.5/WebsitePlan: Difference between revisions

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== Primary Team ==
== Primary Team ==
* Project Lead: John Slater
* Project Lead: John Slater
* Marketing: Dave Bottoms
* Web Development: silverorange (w/Fred Wenzel & Alex Buchanan)
* Web Development: silverorange
* Localization: Pascal Chevrel
* Localization: Pascal Chevrel
* QA: Stephen Donner
* QA: Stephen Donner, Krupa Raj
* Evangelism: Chris Blizzard
* Marketing: John Slater
* IT: Jeremy Orem
* Video: Alix Franquet
* Video: Alix Franquet
* Evangelism: Chris Blizzard
* Layout & Design: The Royal Order/silverorange
* Layout & Design: The Royal Order/silverorange
* Copywriting: John Slater
* Copywriting: John Slater
* Code Review: Wil Clouser
* Code Review: Alex Buchanan


== Existing Site Pages ==
== Existing Site Pages ==
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* update main logo & headline/subheadline copy
* update main logo & headline/subheadline copy
* update "What's So Great About Firefox" section with new text and screenshots
* update "What's So Great About Firefox" section with new text and screenshots
* revise right navigation area to accommodate more links
* versions:
* versions:
** IE users (all versions)
** IE users (all versions)
** Firefox 1.5, 2.0, 3.0 users
** Firefox 1.5, 2.0, 3.0 users
** Firefox 3.5 users
** Firefox 3.5.x users
** everybody else
** everybody else
* design: silverorange
* design: TRO
* localization: yes
* localization: yes
* status: incomplete...still needs final copy and design direction
* status:
** IE version is '''DONE''' (https://bugzilla.mozilla.org/show_bug.cgi?id=489663)
** "everybody else" version in QA '''DONE''' (https://bugzilla.mozilla.org/show_bug.cgi?id=489884)
** pre-3.5 Firefox version in QA '''DONE''' (https://bugzilla.mozilla.org/show_bug.cgi?id=489886)
** 3.5 version is already live (no changes to http://www.mozilla.com/en-US/firefox/personal.html)
 
[http://www.mozilla.com/en-US/firefox/switch.html IE Switch page]
* will be linked to from the download page for IE users
* only light updates to the existing version needed
* design: silverorange
* localization: TBD
* status: '''DONE''' (https://bugzilla.mozilla.org/show_bug.cgi?id=488354)


[http://www.mozilla.com/en-US/firefox/features/ Features page]
[http://www.mozilla.com/en-US/firefox/features/ Features page]
* incorporate new content that explains new features and improvements to existing features. Also rearrange existing order of the features to uplevel things like performance, and change “Top New Features” to “Top Firefox Features”.
* incorporate new content that explains new features and improvements to existing features. Also rearrange existing order of the features to uplevel things like performance, and change “Top New Features” to “Top Firefox Features”.
* design: TRO
* design: TRO
* localization: optional...Pascal's call
* localization: TBD
* status: almost finished, but still needs final tweaks to the subhead, some of the links and the performance graphic (https://bugzilla.mozilla.org/show_bug.cgi?id=479787)
* status: '''DONE''' (https://bugzilla.mozilla.org/show_bug.cgi?id=479787)


[http://www.mozilla.com Homepage]
[http://www.mozilla.com Homepage]
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* only keeping one version of this page
* only keeping one version of this page
* design: silverorange  
* design: silverorange  
* localization: yes
* localization: TBD
* status: incomplete...still needs final copy and design direction
* status: '''DONE''' (https://bugzilla.mozilla.org/show_bug.cgi?id=488215)


[http://www.mozilla.com/en-US/firefox/video/ Video page]
[http://www.mozilla.com/en-US/firefox/video/ Video page]
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* design: TRO
* design: TRO
* localization: no
* localization: no
* status: development in progress...will file QA bug soon
* status: in QA (https://bugzilla.mozilla.org/show_bug.cgi?id=490699)
** https://bugzilla.mozilla.org/show_bug.cgi?id=499309
** https://bugzilla.mozilla.org/show_bug.cgi?id=499310


[http://www.mozilla.com/en-US/products/download.html Downloading page]
[http://www.mozilla.com/en-US/products/download.html Downloading page]
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* design: TRO
* design: TRO
* localization: no
* localization: no
* status: complete...pages are live (note: will need to update one small screenshot to say Firefox 3.5 before launch)
* status: '''DONE''' (https://bugzilla.mozilla.org/show_bug.cgi?id=488212)


[http://www.mozilla.com/en-US/firefox/3.0.8/firstrun/ First Run page]
[http://www.mozilla.com/en-US/firefox/3.0.8/firstrun/ First Run page]
* update main logo and make other text changes
* update main logo and make other text changes
* show off open video capabilities #1: create an animation of the doves flying out of the pipe that’s seamlessly embedded into the background of the page (as opposed to being set apart in a YouTube-style frame). Will be nice eye candy, but more importantly we can point to this as a demo of what’s possible with online video. Note: this animation will likely take longer to create, so we’ll have to turn it in later than the rest of the page (after localization has already begun, possibly).
* show off open video capabilities: create demo that shows off what's possible with open video. Will primarily be aimed at content creators and developers rather than a general audience. Video content will be a "thank you for downloading Firefox" message created by community members worldwide. show off open video capabilities
* show off open video capabilities #2: create video that shows off what's possible with open video. Will primarily be aimed at content creators and developers rather than a general audience. Main thing is the video itself, but this also will include some explanatory text.
** Alix is managing the details of this project
* design: TRO (dove animation), silverorange (content updates)
* design: TRO (dove animation), silverorange (content updates)
* localization: yes
* localization: yes (https://bugzilla.mozilla.org/show_bug.cgi?id=491071)
* status: basic page content is set, but we still need to complete the dove animation and conceive & develop the video demo. Page not yet developed...no QA bug.
* status: '''DONE''' (https://bugzilla.mozilla.org/show_bug.cgi?id=489432)


[http://www.mozilla.com/en-US/firefox/3.0.5/whatsnew/ What’s New page]
[http://www.mozilla.com/en-US/firefox/3.0.5/whatsnew/ What’s New page]
* two versions of this page:
* three versions of this page:
** 3.5.0 What's New page - this is essentially the first run page for existing Firefox users who already have 3.5, so we want it to look nice...big logo, etc.
** 3.5.0 What's New page - this is essentially the first run page for existing Firefox users who already have 3.5, so we want it to look nice...big logo, etc.
** 3.5.x What's New page - at this point, we'll want to revert back to something more basic so we can automatically update the version number in the headline
** 3.5.x What's New page - at this point, we'll want to revert back to something more basic so we can automatically update the version number in the headline
** Older What's New page - for people who've somehow updated to an older version of Firefox...will prompt them to update again.
* this page will also show off 3.5's open video capabilities in the same way as described above
* this page will also show off 3.5's open video capabilities in the same way as described above
* design: TRO
* design: TRO
* localization: yes
* localization: yes (https://bugzilla.mozilla.org/show_bug.cgi?id=491513
* status: initial draft of the page is complete (https://bugzilla.mozilla.org/show_bug.cgi?id=478776), but still needs all the open video enhancements as described above.
* status: '''DONE''' (https://bugzilla.mozilla.org/show_bug.cgi?id=489646)


[http://www.mozilla.com/en-US/about/logo/ Style Guide]
[http://www.mozilla.com/en-US/about/logo/ Style Guide]
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* design: TRO (new graphic elements), silverorange (content updates)
* design: TRO (new graphic elements), silverorange (content updates)
* localization: no
* localization: no
* status: complete (https://bugzilla.mozilla.org/show_bug.cgi?id=478775)
* status: '''DONE''' (https://bugzilla.mozilla.org/show_bug.cgi?id=478775)
* note: downloads section will need to be updated w/new 3.5 logos
 
[http://www.mozilla.com/en-US/firefox/security/ Security Page]
* update with new headline
* localization: no
* status: '''DONE'''


[http://www.mozilla.com/en-US/press/ Press Center]
[http://www.mozilla.com/en-US/press/ Press Center]
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* update image library with new logos
* update image library with new logos
* add press release on launch day
* add press release on launch day
* create Firefox 3.5 FAQ (TBD)
* create Firefox 3.5 FAQ  
* design: silverorange
* design: silverorange
* localization: no
* localization: no
* status: incomplete...waiting until we get closer to launch when the press materials will be finalized
* status: in progress
** Main page & Press Release: https://bugzilla.mozilla.org/show_bug.cgi?id=496208
** Image Library: https://bugzilla.mozilla.org/show_bug.cgi?id=496222
** Press Kit: https://bugzilla.mozilla.org/show_bug.cgi?id=496209
** Mozilla at a Glance:
*** https://bugzilla.mozilla.org/show_bug.cgi?id=497244
*** https://bugzilla.mozilla.org/show_bug.cgi?id=499373
 


[http://www.mozilla.com/en-US/firefox/3.5/releasenotes/ Release Notes]
[http://www.mozilla.com/en-US/firefox/3.5/releasenotes/ Release Notes]
* add new release notes text (copy will come from Beltzner and the Firefox team on this one)
* add new release notes text (copy will come from Beltzner and the Firefox team on this one)
* design: silverorange
* design: silverorange
* localization: yes
* localization: no
* status: incomplete...waiting until we get closer to launch when the release notes will be finalized
* status: incomplete...waiting until we get closer to launch when the release notes will be finalized


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* design: silverorange
* design: silverorange
* localization: yes
* localization: yes
* status: incomplete...copy will be ready soon (https://bugzilla.mozilla.org/show_bug.cgi?id=483058)
* status: bug is still open but content is '''DONE''' (https://bugzilla.mozilla.org/show_bug.cgi?id=483058)
 
IE Switch page
 
Firefox download page promoting add-ons


== New Content ==
== New Content ==
[Fastest Firefox campaign homepage]
Fastest Firefox campaign homepage
* this will be the landing page for the Fastest Firefox marketing campaign
* https://wiki.mozilla.org/Firefox3.5/WebsitePlan/FastestFirefox
* this will be the landing page for the Fastest Firefox campaign
* page will have two phases:
* page will have two phases:
** phase 1: explaining the project and prompting people to upload their videos
** phase 1: explaining the project and prompting people to upload their videos
** phase 2: hosting the final compilation video
** phase 2: hosting the final compilation video
* will live at www.mozilla.com/firefox/fastest/
* will live at www.mozilla.com/firefox/fastest/ (redirect from www.fastestfirefox.com)
* design: silverorange
* localization: yes, but limited
* status:
** phase 1: '''DONE''' (https://bugzilla.mozilla.org/show_bug.cgi?id=490697)
** phase 2: '''DONE''' (https://bugzilla.mozilla.org/show_bug.cgi?id=491098)
** went live 6/1/09
 
Fastest Firefox upload page
* will be an upload form so people can send us their videos
* Alex Buchanan is working on updating the Community Store upload tool for this
* design: silverorange
* design: silverorange
* localization: yes, but only for a limited # of locales
* localization: yes, but limited
* status: development in progress
* status: '''DONE''' (https://bugzilla.mozilla.org/show_bug.cgi?id=492562)
** went live 6/1/09


[Performance page]
Under the Hood page
* create new page detailing Firefox 3.5's performance
* create new page detailing Firefox 3.5's developer-facing improvements...will be roughly equivalent to (but separate from) the existing Firefox Features page
* will include performance stats and other relevant technical info
* will include performance stats and other relevant technical info
* page will be more developer-centric than the other mozilla.com Firefox pages
* page will be more developer-centric than the other mozilla.com Firefox pages
* design: TRO
* design: TRO
* localization: TBD
* localization: no
* status: Chris Blizzard is prepping the basic page content
* status: in QA (https://bugzilla.mozilla.org/show_bug.cgi?id=494843)
 
Geolocation landing page
* needed to support the late addition of geolocation to Firefox 3.5
* rough version required for beta 4 (en-US only)
* design/development: Fred Wenzel (w/new illustration from TRO)
* localization: tier 1
* status: '''DONE''' (https://bugzilla.mozilla.org/show_bug.cgi?id=489278)


[New imagery]
New illustrations & animations
* need to finalize 3.5 speed chart for the Features page (and possibly Performance page)
* TRO is creating a new background illustration for the homepage and Firefox download page to go along with the birds, flying saucers and balloons.
** work in progress with TRO
* design: TRO
* consider new mozilla.com background illustrations
* localization: n/a
* research other ways to add visual flair to the site on launch day
* status: '''DONE'''
** implemented on both the Home page and Firefox page.


== Videos ==
== Videos ==


Developer Screencasts
Community Thank You Video
* add “what’s new in 3.5” screencast hosted by Mike Beltzner
* will live on First Run/What's New pages (details in those sections above)
* hosted by Dailymotion
* design: Rainer w/Alix
* localization: no
 
What's New in 3.5
* hosted by Mike Beltzner
* will live on the [http://www.mozilla.com/en-US/firefox/video/ Video page]
* will live on the [http://www.mozilla.com/en-US/firefox/video/ Video page]
* design: Rainer w/Alix
* design: Rainer w/Alix
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* design: TRO
* design: TRO
* localization: maybe, but lower priority for launch
* localization: maybe, but lower priority for launch
Why We're Excited
* Mozillians talking about favorite aspects of 3.5
* design: Rainer w/Alix
* localization: no


== Screenshots ==
== Screenshots ==


* there are screenshots throughout the site that may need to be updated because the icons or UI has changed on the page. Currently scoping this out with Alex Faaborg.
* there are screenshots throughout the site that may need to be updated because the icons or UI has changed on the page.  
* main new ones we’ll need are screenshots showing private browsing, “Clear Recent History” and “Forget This Website”
* pages that need new screenshots:
* design: TBD as to who will be creating the screenshots
**https://www-trunk.stage.mozilla.com/en-US/firefox/firefox.html
* localization: yes (eventually…some will probably be more essential than others)
**https://www-trunk.stage.mozilla.com/en-US/firefox/ie.html
 
**https://www-trunk.stage.mozilla.com/en-US/firefox/upgrade.html
== Rough Schedule ==
**https://www-trunk.stage.mozilla.com/en-US/firefox/features
TBD
**https://www-trunk.stage.mozilla.com/en-US/firefox/performance/
**https://www-trunk.stage.mozilla.com/en-US/firefox/tips/
**https://www-trunk.stage.mozilla.com/en-US/press/images.html
* silverorange to do the screenshotting, with consulting from Faaborg & Boriss
* tracking bug: https://bugzilla.mozilla.org/show_bug.cgi?id=495733


[[Category:Shiretoko|WebsitePlan]]
[[Category:Shiretoko|WebsitePlan]]

Latest revision as of 22:19, 19 June 2009

Overview

These are the currently planned mozilla.com changes for the Firefox 3.5 release. Although the site will retain the overall 3.x look & feel, there are lots of page updates to cover the various new features.

Primary Team

  • Project Lead: John Slater
  • Web Development: silverorange (w/Fred Wenzel & Alex Buchanan)
  • Localization: Pascal Chevrel
  • QA: Stephen Donner, Krupa Raj
  • Evangelism: Chris Blizzard
  • Marketing: John Slater
  • IT: Jeremy Orem
  • Video: Alix Franquet
  • Layout & Design: The Royal Order/silverorange
  • Copywriting: John Slater
  • Code Review: Alex Buchanan

Existing Site Pages

Main Firefox page

IE Switch page

Features page

  • incorporate new content that explains new features and improvements to existing features. Also rearrange existing order of the features to uplevel things like performance, and change “Top New Features” to “Top Firefox Features”.
  • design: TRO
  • localization: TBD
  • status: DONE (https://bugzilla.mozilla.org/show_bug.cgi?id=479787)

Homepage

Video page

Downloading page

First Run page

  • update main logo and make other text changes
  • show off open video capabilities: create demo that shows off what's possible with open video. Will primarily be aimed at content creators and developers rather than a general audience. Video content will be a "thank you for downloading Firefox" message created by community members worldwide. show off open video capabilities
    • Alix is managing the details of this project
  • design: TRO (dove animation), silverorange (content updates)
  • localization: yes (https://bugzilla.mozilla.org/show_bug.cgi?id=491071)
  • status: DONE (https://bugzilla.mozilla.org/show_bug.cgi?id=489432)

What’s New page

  • three versions of this page:
    • 3.5.0 What's New page - this is essentially the first run page for existing Firefox users who already have 3.5, so we want it to look nice...big logo, etc.
    • 3.5.x What's New page - at this point, we'll want to revert back to something more basic so we can automatically update the version number in the headline
    • Older What's New page - for people who've somehow updated to an older version of Firefox...will prompt them to update again.
  • this page will also show off 3.5's open video capabilities in the same way as described above
  • design: TRO
  • localization: yes (https://bugzilla.mozilla.org/show_bug.cgi?id=491513
  • status: DONE (https://bugzilla.mozilla.org/show_bug.cgi?id=489646)

Style Guide

  • update all logo references to incorporate 3.5 logo where necessary. Minor text updates possible as well.
  • design: TRO (new graphic elements), silverorange (content updates)
  • localization: no
  • status: DONE (https://bugzilla.mozilla.org/show_bug.cgi?id=478775)
  • note: downloads section will need to be updated w/new 3.5 logos

Security Page

  • update with new headline
  • localization: no
  • status: DONE

Press Center


Release Notes

  • add new release notes text (copy will come from Beltzner and the Firefox team on this one)
  • design: silverorange
  • localization: no
  • status: incomplete...waiting until we get closer to launch when the release notes will be finalized

Major Update pop-up

  • unlike last time, the major update push will be happening on launch day
  • need to communicate basic benefits of upgrading to 3.5
  • design: silverorange
  • localization: yes
  • status: bug is still open but content is DONE (https://bugzilla.mozilla.org/show_bug.cgi?id=483058)

New Content

Fastest Firefox campaign homepage

Fastest Firefox upload page

  • will be an upload form so people can send us their videos
  • Alex Buchanan is working on updating the Community Store upload tool for this
  • design: silverorange
  • localization: yes, but limited
  • status: DONE (https://bugzilla.mozilla.org/show_bug.cgi?id=492562)
    • went live 6/1/09

Under the Hood page

  • create new page detailing Firefox 3.5's developer-facing improvements...will be roughly equivalent to (but separate from) the existing Firefox Features page
  • will include performance stats and other relevant technical info
  • page will be more developer-centric than the other mozilla.com Firefox pages
  • design: TRO
  • localization: no
  • status: in QA (https://bugzilla.mozilla.org/show_bug.cgi?id=494843)

Geolocation landing page

  • needed to support the late addition of geolocation to Firefox 3.5
  • rough version required for beta 4 (en-US only)
  • design/development: Fred Wenzel (w/new illustration from TRO)
  • localization: tier 1
  • status: DONE (https://bugzilla.mozilla.org/show_bug.cgi?id=489278)

New illustrations & animations

  • TRO is creating a new background illustration for the homepage and Firefox download page to go along with the birds, flying saucers and balloons.
  • design: TRO
  • localization: n/a
  • status: DONE
    • implemented on both the Home page and Firefox page.

Videos

Community Thank You Video

  • will live on First Run/What's New pages (details in those sections above)
  • hosted by Dailymotion
  • design: Rainer w/Alix
  • localization: no

What's New in 3.5

  • hosted by Mike Beltzner
  • will live on the Video page
  • design: Rainer w/Alix
  • localization: no

Main Firefox Overview

  • update existing overview video to remove outdated 3.0 references, and incorporate some new features from 3.5
  • design: TRO
  • localization: maybe, but lower priority for launch

Why We're Excited

  • Mozillians talking about favorite aspects of 3.5
  • design: Rainer w/Alix
  • localization: no

Screenshots

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