BlogHerNYC 2010

BlogHer takes place in New York City on August 6-7, 2010 brings together bloggers from every corner of the blogosphere together for hands-on learning, rich discussions, opportunities to meet with the brands that support them and plentiful networking opportunities.

Objectives

• Expose and drive new Add-ons Collections and garner overall awareness for Firefox customization.
• Expose Firefox and the Mozilla organization to end-users who are "conscious consumers."
• Garner attention for Rock Your Firefox (www.rockyourfirefox.com)
  • Acquisition of new readers and visitors
  • Acquisition of blog posts for RYFF from Blog-Her conference attendees
    

Activities

• Mozilla in NY Meetup Event
  • Location: Hospitality Suite, #4339
    
  • Hours:  Thursday, 8/5 7 - 9PM
  • What:  Engage with local NY Mozilla fans as well as BlogHer participants prior to the start of the conference.
• GeekLab at NY Hilton
  • Location: Hospitality Suite #4339
    
  • Hours:  Friday, 8/6 10AM - 6PM; Saturday, 8/7 10AM - 5PM
  • What:  Demo Jetpack and Add-on development
• Hospitality Suite at the NY Hilton
  • Location:  Hospitality Suite #4339
    
  • Hours: Friday, 8/6 10AM - 6PM; Saturday, 8/7 10AM - 5PM
  • What:  Come learn about our BlogHer Add-on and Collection, Personas, Firefox 4 and more!

Who is Going?

• Sarah Doherty (Marketing)
• Mary Colvig (Marketing)
  
• Marcia Knous (QA)
• Jorge Villalobos (Add-ons)
• Justin Scott (Add-ons)
• Interested in helping us out at our hospitality suite?  Drop an email to Sarah. 

Blog Posts

• Marcia - http://weblogs.mozillazine.org/marcia/archives/020639.html
• Justin - http://blog.fligtar.com/2010/08/07/firefox-at-blogher-10/

Post-Mortem

• Positive
  
  • It was a big event, very well organized as far as I could tell.
  • Room decorations
    
    
• Things to Improve Upon
  • It wasn't the right audience to promote add-on development or Jetpack. However, some of the attendees did show interest in those areas. This is more of a content creator conference, so I think it can be valuable for Mozilla to continue supporting it, maybe with a different angle (more on the side of marketing and community building).
  • Next time have mice for laptops - some people were confused how to use the mac trackpads
  • IT to have a larger display Windows laptop to demo Firefox 4
  • Geek Lab (maybe focus solely on the suite next time)
  • Create a wiki for talking points of have a prep session for the event ahead of time
  • Next time have WoMoz marketing mateirals, recruiting