Engagement/Brand Engagement/Events Team/Big 5 2014: Difference between revisions

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== The Big 5 ==
== The Big 5 ==
1. Open Source Conference – Jul. 20-24, Portland, OR
1. Open Source Conference – Jul. 20-24, Portland, OR, USA <br />
2. BrazilJS – Aug. 21-22, Porto Alegre, Brazil
2. BrazilJS – Aug. 21-22, Porto Alegre, Brazil <br />
3. JSConf EU – Sep. 13-14, Berlin, Germany
3. JSConf EU – Sep. 13-14, Berlin, Germany <br />
4. GDC Next/ADC – Nov. 3-4, Los Angeles, CA
4. GDC Next/ADC – Nov. 3-4, Los Angeles, CA, USA <br />
5. Øredev – Nov. 5-7, Malmö, Sweden
5. Øredev – Nov. 5-7, Malmö, Sweden <br />


== Goals and Objectives ==
== Goals and Objectives ==

Revision as of 17:53, 15 July 2014

Welcome to "The Big 5" Events Page!

Items on this page are relative to the Apps & Marketplace team's campaign to have a significant, increased presence at 4 large developer events between June and December 2014.

Selection Criteria

  • Events must be "large." This means there must be more than 1000 attendees at the event.
    • Note: The original request was for 4 large events, but as JSConf EU is 500 attendees, we added it as a 5th event.
  • We looked to reach developers from each of the following developer communities: web builders/creators, open source, gaming, and mobile.
  • Geography factored into the event selection process in that we sought to choose events that are being held in areas where we have a significant Mozilla community.

The Big 5

1. Open Source Conference – Jul. 20-24, Portland, OR, USA
2. BrazilJS – Aug. 21-22, Porto Alegre, Brazil
3. JSConf EU – Sep. 13-14, Berlin, Germany
4. GDC Next/ADC – Nov. 3-4, Los Angeles, CA, USA
5. Øredev – Nov. 5-7, Malmö, Sweden

Goals and Objectives

  • We're seeking to have increased visibility at each of these events. We want event attendees to know Mozilla is here, Mozilla is doing awesome things, and Mozilla is a web champion.
  • The events are serving as vehicles for accelerated achievement of the Marketplace, Dev Tools, and Dev Rel teams' goals, which ultimately support the overall Project's goals for 2014 as well.
  • Guerrilla, or creative and nontraditional, marketing techniques are being employed to bolster Mozilla's presence and augment more traditional event activities such as speakers, a booth, workshops, etc.

Want to get involved?

If you'd like to get involved in any of these events, by contributing your ideas, your time, your presence, etc., please reach out to the following Content Leaders for each event:

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