Engagement/FDR-Durable-Team: Difference between revisions

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== Overview ==
We are the '''Firefox Desktop Retention Durable Team''' (AKA FDR Durable Team and Team Roosevelt).  Our goal is create a cohesive experience for users downloading Firefox, improve our understanding of what keeps users using Firefox over other web browsers, and create a new process for testing onboarding.


Key Initiatives & Deliverables
* Overhaul Firefox desktop new user onboarding
# Create assets for aligning content on the download page, installer, migration tool, and first run onboarding experiences.
# Create content strategy and test plan for "later run" Firefox desktop experiment. (future sessions after first run)
* Improve understanding of Firefox desktop user retention
# Deploy retention test with 3 variations to understand the impact of Firefox vs Mozilla content on first run and about:home.
# Deliver business requirements to Firefox engineering team to allow for additional onboarding experiences. (Beyond first run)
* Improve Firefox desktop onboarding and testing process
# Add section of Firefox Desktop playbook with information on content process and responsibility matrix
# Deliver business requirements to Firefox engineering team to allow for more streamlined attribution and cohort testing
== Team ==
* Chris More
* Jenny Douglas
* Ben Niolet
* Fabio Rios
* Jean Collings
* Mark Schmidt
* Matt Ternoway
* Michael Verdi

Latest revision as of 21:18, 7 November 2017

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