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| Overview:
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| All websites have problems (some are just prettier to look at while you're growling). User research helps fix usability problems when it comes to websites. We love fixing problems, and creating user happiness. Here are some of the tactics that the websites' team uses.
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| ==Analytics==
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| At Mozilla we use Webtrends to track website analytics. The analytics that Webtrends gathers tells us what people are doing on our websites, but not necessarily why they're doing it.
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| ''Important Metrics:''
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| *Bounce rate - useful for identifying pages that might not be useful or user flows that might be broken (presenting the
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| *Page views - useful for identifying high-performing content & user flow entry points
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| *Time spent - the amount of time a user spends on the website
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| *Referrals - where users are coming from
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| *# of desktop downloads
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| *# of mobile downloads
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| *# of social connections
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| *# of backlinks
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| ''(there are many more!)''
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| ==3rd Party Services==
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| *usertesting.com
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| *usabilla
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| *Gazehawk
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| ==Surveys==
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| *Pre-conversion survey - setting the baseline
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| *Post-conversion survey - measuring the effectiveness of the tactics
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| ''Laura Forrest is a whiz at this, read her post on the brand awareness survey she ran in 2010-2011 [http://forrestthroughthetrees.blogspot.com/2012/01/different-by-design.html here]''
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