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| <section begin=summary />{{RoadmapSummary
| | * Old 2014 Roadmap moved here: https://wiki.mozilla.org/Webmaker/Roadmap/2014 |
| |icon=Mozilla webmaker logo-icon.png
| | * New product roadmap coming soon |
| |pagelocation=Webmaker/Roadmap
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| |pagetitle=Webmaker Roadmap 2014
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| |owner=Webmaker Community & Product Team
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| |updated=Jan 7, 2014
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| |description=Vision: [https://webmaker.org/en-US/ Mozilla Webmaker] provides tools, community and badges that help people move from *using* the web to *making* the web.
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| }}<section end=summary />
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| __NOTOC__
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| <div style="width:30%; height:75px; float:center; padding: 2px; border: 4px solid #FFFFFF; background: #4DB9F8; -moz-border-radius: 10px; text-align:center; margin-top:10px; margin-right:15px;"><br>
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| Read about '''[[Webmaker | why we're building this]]'''
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| and '''[[Webmaker/Get_Involved | how to get involved]]'''
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| </div>
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| = Goal =
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| <b>In 2014, Webmaker's main mission is to</b>:
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| * <b>Get 10,000 people teaching, building, and organizing as part of Webmaker</b>. | |
| * If we do this, we succeed.
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| <b>This is Webmaker's commitment to Mozilla's goal of reaching the next million Mozillians</b>. Webmaker gathers people who want to teach the web, advance web literacy and champion digital empowerment. We want people to understand the '''[[Webmaker#Why_Web_Literacy | culture, mechanics and citizenship of the web]].'''
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| <b>In 2014, we'll focus on our lead users</b>: people already excited about this work. We'll engage them to help build our products, bring content, and grow community.
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| ==Contribution is our #1 metric==
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| We have set a '''target of 10,000 contributors''' by the end of 2014.
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| We will work with '''[[Webmaker/Get_Involved | anyone interested in teaching, making or organizing around web literacy.]]''' Learn more about '''[[Webmaker#Why_Web_Literacy | what we mean by web literacy.]]'''
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| ==What are our contributors doing?==
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| * '''[[Webmaker/Get_Involved#Teaching | Teaching.]]''' Teach and curate Webmaker tools, pathways and other aligned resources that teach web literacy.
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| * '''[[Webmaker/Get_Involved#Building | Building.]]''' Write pathways and code that foster web literacy, including localization and MakeAPI implementations.
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| * '''[[Webmaker/Get_Involved#Organizing |Organizing.]]''' Host events, trainings and campaigns that grow local communities in a networked way.
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| See a more '''[[Webmaker/Get_Involved | detailed list of what our contributors do]].'''
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| =2014 Priorities=
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| What are we SHIPPING to support these goals and bring in more people?
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| == Priority 1 ==
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| <ul>
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| <li><strong>[https://wiki.mozilla.org/Webmaker/Engagement_Ladder Engagement Ladder]</strong>. Make it easier to get started, become more involved, and contribute. Clearer pathways, calls to action, documentation, celebration.</li></ul>
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| == Priority 2 ==
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| <ul>
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| <li><strong>[https://wiki.mozilla.org/Webmaker/Web_Literacy_UX Web Literacy UX]</strong>. Make Web Literacy the heart of our user experience on Webmaker.org.</li>
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| <li><strong>[https://wiki.mozilla.org/Webmaker/Pathways Pathways]</strong>. Content, curriculum and educational resources. Flesh out the Web Lit map with great activities, lesson plans and ways to teach and learn.</li>
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| <li><strong>[https://wiki.mozilla.org/Webmaker/Training Training]</strong>. Teaching people <em>how</em> to teach the web. Professional Development for educators. Guides, MOOCs, human support. Well-packaged on webmaker.org, developed and tested with Hives and other key communities</li>
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| </ul>
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| == Priority 3 ==
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| <ul>
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| <li><b>[https://wiki.mozilla.org/Webmaker/Support/Roadmap Product Support]</b>. Webmaker Product support systems. Documentation. SUMO management.</li>
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| <li><strong> [https://wiki.mozilla.org/Webmaker/Events_Platform Events platform]</strong>. Better UX. Capture data on event hosts *and* event participants.</li>
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| <li><b>[https://wiki.mozilla.org/Webmaker/Hive_Roadmap Hive Infrastructure]</b>. "Hive in Your City" cookbook. Infrastructure to align, grow and govern.
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| </ul>
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| <ul>
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| <li><strong>[https://wiki.mozilla.org/Webmaker/Badges/Roadmap Webmaker Badges]</strong>. Aligned with the Web Literacy map. Plus badges for Webmaker Mentors and Hive participation. (NOTE: dependent on BadgeKit)</li></ul>
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| <ul>
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| <li><strong>[https://wiki.mozilla.org/AppMaker/Roadmap Appmaker]</strong>. Introduce Appmaker as a Webmaker tool.</li>
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| <li><strong>[https://wiki.mozilla.org/Webmaker/Channels Webmaker Channels]</strong>. Turn Webmaker profile pages into a robust personal curation tool or "channel." Allow users and partners to easily curate things they’ve made on Webmaker, <em>and</em> from elsewhere on the web. Co-design and test with Hives.</li>
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| <li><strong>[https://wiki.mozilla.org/Webmaker/MakeAPI MakeAPI]</strong>. Improve the MakeAPI to make it easier for partners and other developers to plug into our platform. Allow 3rd party tools and arbitrary URLS to be added to Webmaker.org.
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| </ul>
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| =Timeline=
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| <b>Q1:</b> <i>Jan to March</i>: <b>Design and build</b><br
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| /><ul><li>'''Redesign Webmaker UX with Web Literacy at its heart.''' Curriculum sprint with community. Optimized design, engineering and user testing systems. Community training.</li><ul><li>Community growth focus: <b>Train</b></li></ul></ul>
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| <b>Q2:</b> <i>April to June</i>: <b>Ship and refine</b><br/>
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| <ul><li>'''Prep for Maker Party.''' Events platform. Improved UX. Refine and test curriculum. Localization sprint. Better on-boarding and features for partners. Local community leaders prepped.</li><ul><li>Community growth focus: <b>Recruit</b></li></ul></ul>
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| <b>Q3:</b> <i>July to Sep</i>: <b>Campaign and market</b><br/>
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| <ul><li>'''Maker Party.''' Spike in community growth, celebration, contribution, localization. Showcase first Webmaker Badges. Marketing push in key locales.</li><ul><li>Community growth focus: <b>Organize</b></li></ul></ul>
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| <b>Q4: </b><i>Oct to Dec</i>: <b>Harvest, celebrate community, plan</b><br
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| /><ul><li>'''MozFest.''' Key product announcements. Web lit PR and press push. Recognize and empower lead users. EOY campaign.</li><ul><li>Community growth focus: <b>Celebrate</b></li></ul></ul>
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| = Next steps on this document =
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| <br>''Synthesized from Mark Surman's email Jan 12''
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| * <b>Goals</b>.
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| ** This page is <b>both</b> a set of Webmaker goals and a roadmap for delivering them. So pull in more of the Webmaker goals from the 2014 planning wiki: https://wiki.mozilla.org/Foundation/2014Plans
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| ** TO DO: Update /Webmaker wiki with this stuff from MoFo 2014 plans page | |
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| * '''Story'''
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| ** We need a place to up-level the Webmaker story from https://wiki.mozilla.org/Foundation/2014Plans
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| ** Needs to go somewhere prominent. It gives a good picture of what we're going to build and why we're going to build it.
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| ** Make sure the'what we're going to ship' and 'how we're going to recruit people' narratives don't get buried in all our priorities and detail.
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| *** Proposal for this:
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| **** '''Feed it into an updated "About" page for Webmaker'''. (the high level vision)
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| **** <del>'''Feed it into an updated "Get Involved" page for Webmaker'''. (the high level of what we're building) </del> [done, here: https://wiki.mozilla.org/Webmaker/Get_Involved]
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| **** '''<del> Link to it prominently from this roadmap page'''. As a good intro / context to "what we're building and why." </del> [done, top of this page]
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| **** <del> '''Refresh the main Webmaker wiki page''' to address this as well </del> [done, here: https://wiki.mozilla.org/Webmaker]
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| * <del>'''Contributors section'''
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| ** '''Numbers'''. Add numbers for the metrics information.
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| *** if contributors are our main metric, how many contributors do we want? (Target: 10k contributors in 2014)
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| ** '''Detail'''. the list of teaching / building / organizing roles may be too detailed here.
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| *** Proposal: do one sentence or bullet summarizing each of the three kinds of contribution: "Teach, Build, Organize." Then move details to a sub-page. </del> [done, here: https://wiki.mozilla.org/Webmaker/Get_Involved]
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| * <del>'''Hive'''
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| ** Up-level Hive in the priorities. It represents almost 1/3 of Webmaker staff and budget. So integrate the Hive and Webmaker story more.</del> [done]
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| * '''2014 Priorities and Timeline'''
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| ** '''Spreadsheet doc'''. Make sure this [https://docs.google.com/a/mozillafoundation.org/spreadsheet/ccc?key=0Aq_3NxhSMvPIdF92VDktWHFsT19wY0RFanl4WTFsR2c&usp=drive_web#gid=7 spreadsheet workplan doc] is fully integrated
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| ** '''Add priorities'''. Which are P1 vs P2, P3, etc.
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| * '''Narrative'''
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| ** Ensure these notes are integrated:
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| In 2014, our main mission is to:
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| - Get x,000 people teaching, organizing and contributing as part of Webmaker.
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| - If we do this, we succeed.
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| In order to do this, our team and our community needs to build / ship:
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| - Teaching kits and makes that cover the whole web literacy map
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| - Pathways that guide people through that map
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| - Badges for people teaching against that map
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| - [plus other stuff product team lists]
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| As we build these things, we're also going to go out and recruit people by:
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| - 'Bulk recruiting' contributors via like minded orgs and networks like NWP
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| - Growing more Hives and local networks to that network contributors locally
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| - Inviting Mozilla supporters to 'teach' via mainstream Mozilla channels
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| Once we recruit these people we will activate them by:
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| - Running ongoing train the trainer MooCs all of these people to onboard them
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| - Inviting all them to teach with our stuff, and run their own events as party of our Maker Party campaign
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| - Eventually, getting them to to build / translate / etc. teaching kits so they get invested and bring friends
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