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2014 Goal

  • Focus on our lead users: early adopters / people already excited about this work. We'll engage them to help build our products, bring content, and grow community.
  • Contribution is our #1 metric
  • Our target is 10,000 contributors by end of 2014.
    • Mentors: 6000
    • Super Mentors: 600
    • Other: (code contribution, localization, other): 3400

What do Webmaker contributors *do?*

  • Teach. Teach and curate Webmaker tools, pathways and other aligned resources that teach web literacy.
  • Build. Write pathways and code that foster web literacy, including localization and MakeAPI implementations.
  • Organize. Host events, trainings and campaigns that grow local communities in a networked way.


  • Q1: Build and test: Webmaker snaps together
  • Q2: Train and refine: Run Webmaker Training and Make Kits
  • Q3: Campaign and grow. Throw Maker Party.
  • Q4: Harvest and celebrate. Bring the "best-of" to MozFest.

Q1: Jan to March

Build and test: Webmaker snaps together

  • CONTRIBUTORS: 200 (75 Super Mentors, 125 Mentors)

What did we accomplish? (by Apr 1)

  • Web literacy is the heart of webmaker.org UX. All competencies have decent resources associated with them.
  • Teaching kits are refreshed. With a new layout, localization capabilities, and educator feedback from smart partners like NWP. Prototypes and low-fi paper templates for the kits get traction and move to production.
  • Community is able to tag external resources on the web that align with the Web Literacy Map.
  • Webmaker Training is launched. In collaboration w. P2PU, Webmaker Training comes together as a platform and curricula for testing.
  • Initial work on Webmaker Badges has started. Requirements for mentors and web literacy competencies are scoped and vetted. Community testing and prepping for massive training in Q2.
  • Geographic and thematic "hot spots" are identified. Early opportunities for Appmaker codesign and community projects are charted.
  • More coming.

What we shipped

  • Teaching Kits
    • resources seeded in /explore
    • localization baked in for "global" kit production (tbd)
    • teaching kit template is refreshed
    • "kit-builder" paper prototypes created for low-fi / no Internet connection environments
    • exemplary activities co-designed with partners (i.e. ThinkBig, Tate)
  • Web Literacy Map
    • v1.1 moved from wiki to webmaker.org/literacy
    • alpha bookmarklet for tagging exists
    • First Webmaker Whitepaper released
  • Training
    • training content is tested
    • platform MVP is shipped
    • in-person training is prototyped
  • Badges
    • Webmaker Mentor & Super Mentor prototypes exist and are being issued
    • Web Literacy badge prototypes exist
  • Appmaker
    • User research in Brazil
  • Add the updates from the other components

Q2: April to June

Train and Refine: Run Webmaker training and make teaching kits

  • CONTRIBUTORS: 3300 (3000 Mentors, 300 Super Mentors)


  • Our offerings improve and gel together for a massive online training in May. Targeting thousands of new mentors and engaging hundreds of super mentors as leaders and co-creators.
  • Teaching kits are rolled out with more partners and templates. These help drive kit creation in the Webmaker Training.
  • Appmaker co-design for low-fi environments continues to be tested. (QUESTION: why are we prioritizing this?)
  • All competencies have good resources associated with them. Several competencies have exemplary kits co-designed and tested with partners. Web Literacy tagged resources are easily discoverable on webmaker.org and simple to integrate into kits.
  • First iteration of competency badges are being created and issued. As part of Webmaker Training, and with partners in preparation for Maker Party. Our whitepapers raise Webmaker's profile and the importance of web literacy. (QUESTION: is there a Comms strategy / requirement here?)
  • A strong Super Mentor cohort is active and organizing locally. Organizing local, in-person trainings to complement the online training -- especially in strategic "hot spots".
  • Maker Party engagement is underway. And sending new people to webmaker.org and to our training.

Key Deliverables

  • Teaching Kits
    • Good kits exist for all the competencies. Outstanding kits exist for a few using updated template.
    • Partners are using new teaching kit templates.
    • Exemplary kits are localized (tbd)
    • Innovative low-fi/offline activities and templates prototyped + tested
  • Web Literacy Map
    • Bookmarklet integrated on webmaker.org
    • resources are showing up in webmaker.org
    • Whitepaper: new topics rolling out
  • Training
    • massive training begins online
    • small in-person training led by staff and super mentors
    • platform fast follow. Ship key improvements.
  • Badges
    • Mentor & super mentor badges issued
    • Webmaker Web literacy competency badges issued.
    • Webmaker.org: Information architecture refresh with UX team

Q3: July to Sep

  • Campaign and grow. Throw Maker Party.
    • Contributors: 5500 (5000 Mentors, 500 Super Mentors)


  • Global campaign. Webmaker hits it stride as we open the doors to a global, distributed campaign to make and teach the web.
  • Marquee Maker Parties. Held in 10+ locations around the world with heavy support from the Webmaker team and Super Mentors, who participate online and offline at these events.
  • Events everywhere. Webmaker Mentors, supported by their learning in the Webmaker Training, are running events and making kits that spread web literacy.
  • Storytelling and curation is improved over last year. We prepare to harvest and celebrate the "best-of" from the year at MozFest.
  • Collaborations with partners reach fruition. As they activate their networks to do the same.
  • Localized kits. Several exemplary Webmaker teaching kits are fully localized. They include Appmaker-specific and low-fi environment activities. We're better at offering mobile-first and offline learning experiences.
  • Localized training. Super Mentors and partner organization begin to adapt the training to suit their communities using the site's forking function.
  • Webmaker Trainings continue. Especially in their most modular form.
  • Collecting Web Lit data. The Web Literacy Map and associated competency badges are being used by thousands of people, so data is collected to inform future improvements.

Key Deliverables

  • Teaching Kits
    • exemplary kits in all competencies
    • localization and co-design with partners
    • continued iteration to improve usability
    • tested & integrated Appmaker-specific offerings
  • Web Literacy Map
    • collect data on use of the map in the wild
    • finalise skills underpinning each competency
  • Training
    • continued training online
    • community forked trainings and adapted modules
  • Badges
    • Full ecosystem of contributor badges (with Product team)
    • Web Literacy badges: we collect data on creation and use of badges
  • Events
    • marquee Maker Parties in select locations

Q4: Oct to Dec

  • Harvest and celebrate. Bring the "best-of" to MozFest.
    • Contributors: 6600 (6000 Mentors, 600 Super Mentors)


  • A successful Maker Party puts wind in our sails. It identifies community members and offerings to level up and champion at MozFest.
  • Unpack the year and design for improved kits, badges, trainings + more.
  • Surface great stories and metrics to help drive Mozilla's End of Year campaign and inform how to plan next year.

Key Deliverables

  • Teaching Kits
    • seed intermediate and advanced offerings
    • community co-design for v3.0
    • exemplary Appmaker-specific offerings
  • Web Literacy Map
    • release v1.5 at MozFest
    • community consultation for v2.0
  • Training
    • continued forked trainings and adapted modules
    • debrief and design for next iteration
  • Badges
    • Mozfest-specific contributor badges issued
    • Web Literacy badges: review and prep for next iteration

Timeline + Sprint Schedule

Next steps on this document

  • Flesh our strategy for filling up the Web Literacy curriculum
    • e.g.,: Community contribution campaigns. Focused on one skill / competency at a time.
    • Paid contributors. Similar to Webmaker Fellows.
    • Curation systems.
  • Add our channel needs for each quarter
  • Uplevel Hive story
  • Tie agenda and outcomes from Webmaker workweek to this doc
  • Make sure the 'what we're going to ship' and 'how we're going to recruit people' narratives don't get buried in all our priorities and detail.
    • As we build these things, we're also going to go out and recruit people by:
      • 'Bulk recruiting' contributors via like minded orgs and networks like NWP
      • Growing more Hives and local networks to that network contributors locally
      • Inviting Mozilla supporters to 'teach' via mainstream Mozilla channels
    • Once we recruit these people we will activate them by:
      • Running ongoing train the trainer MooCs all of these people to onboard them
      • Inviting all them to teach with our stuff, and run their own events as party of our Maker Party campaign
      • Eventually, getting them to to build / translate / etc. teaching kits so they get invested and bring friends