Engagement/Integrated Marketing: Difference between revisions

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== What is Integrated Marketing? ==


There are [http://en.wikipedia.org/wiki/Integrated_marketing_communications many different definitions of integrated marketing], but what we mean here is slightly different. This is more about the process by which the Engagement team on-boards, manages and communicates cross-functional initiatives. Regardless if we call them "waves", "initiatives", "campaigns", or "projects", we should be unifying the method of we deliver all of our great marketing initiatives. We've created a [https://docs.google.com/presentation/d/1XIcxxt-6dZVBkd6RrQx3BmUt3U12EaYYQsy947akv8k/edit?usp=sharing presentation that introduces the idea] and what we are trying to improve. This by no means is supposed to be perfect as we will continue to evolve and improve over time. [[Engagement/Integrated_Marketing/Contact|Feedback] is welcome!
== Ok, I get it. Tell me more! ==
* [[Engagement/Integrated Marketing/Definitions/|Definitions]]
* [[Engagement/Integrated Marketing/Getting-Started/|Getting started on a new initiative]]
* Managing the life-cycle of an initiative
* Performing effective retrospectives

Latest revision as of 21:17, 7 November 2017

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