CommSquared/Demos: Difference between revisions
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Whether it's a live event or a pre-recorded video, there are a few tricks one cannot avoid to make a great demo. Let's have a look at this! | Whether it's a live event or a pre-recorded video, there are a few tricks one cannot avoid to make a great demo. Let's have a look at this! | ||
1. Set the stage right | == 1. Set the stage right == | ||
* be careful of your appearance: hands, body,... make sure you're looking good and at ease! | * '''be careful of your appearance''': hands, body,... make sure you're looking good and at ease! | ||
* before the demo you have to know what you want to show and to say : | * before the demo you have to know what you want to show and to say : | ||
** check the pitching kits & key messages made available by the PR/marketing team : what are you going to say? | ** '''check the pitching kits & key messages made available by the PR/marketing team''' : what are you going to say? | ||
** target your audience in order to be relevant and to properly match their expectations : who are you talking to? | ** '''target your audience''' in order to be relevant and to properly match their expectations : who are you talking to? | ||
** script your demo : how are you going to say it? | ** '''script your demo''' : how are you going to say it? | ||
* prepare a reactive FAQ: an FAQ may have already been prepared by the PR team so check for it; present your demo to friends and listen to their questions, and imagine the questions you'd ask yourself if you were in the audience! | * '''prepare a reactive FAQ''': an FAQ may have already been prepared by the PR team so check for it; present your demo to friends and listen to their questions, and imagine the questions you'd ask yourself if you were in the audience! | ||
* organize repetitions and ensure yourself hardware, software, devices,... are properly functional ahead of your live demo :) | * '''organize repetitions''' and ensure yourself hardware, software, devices,... are properly functional ahead of your live demo :) | ||
2. Own the stage | == 2. Own the stage == | ||
* do not improvise :) | * '''do not improvise''' :) | ||
* speak slowly and clearly, and adopt a dynamic tone of voice to captivate your audience! | * '''speak slowly and clearly''', and adopt a dynamic tone of voice to captivate your audience! | ||
* ensure yourself everybody actually follows what you're saying, especially in a live demo | * ensure yourself everybody actually follows what you're saying, especially in a live demo | ||
* there probably will be unexpectedness : comments, questions, a device that's not properly functional, wifi, etc: stay calm, the show must go on! | * there probably will be unexpectedness : comments, questions, a device that's not properly functional, wifi, etc: stay calm, '''the show must go on!''' | ||
* don't get caught up in an interview by a journalist, or even by the audience | * '''don't get caught up in an interview by a journalist, or even by the audience''' | ||
Latest revision as of 13:29, 6 October 2014
How to do a great demo!
Whether it's a live event or a pre-recorded video, there are a few tricks one cannot avoid to make a great demo. Let's have a look at this!
1. Set the stage right
- be careful of your appearance: hands, body,... make sure you're looking good and at ease!
- before the demo you have to know what you want to show and to say :
- check the pitching kits & key messages made available by the PR/marketing team : what are you going to say?
- target your audience in order to be relevant and to properly match their expectations : who are you talking to?
- script your demo : how are you going to say it?
- prepare a reactive FAQ: an FAQ may have already been prepared by the PR team so check for it; present your demo to friends and listen to their questions, and imagine the questions you'd ask yourself if you were in the audience!
- organize repetitions and ensure yourself hardware, software, devices,... are properly functional ahead of your live demo :)
2. Own the stage
- do not improvise :)
- speak slowly and clearly, and adopt a dynamic tone of voice to captivate your audience!
- ensure yourself everybody actually follows what you're saying, especially in a live demo
- there probably will be unexpectedness : comments, questions, a device that's not properly functional, wifi, etc: stay calm, the show must go on!
- don't get caught up in an interview by a journalist, or even by the audience