Firefox OS/Metrics: Difference between revisions

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*[https://wiki.mozilla.org/Firefox_OS/Metrics/activationping Activation Ping]:
*Acquisition, Activations:
**Acquisition
**[https://wiki.mozilla.org/Firefox_OS/Metrics/activationping Activation Ping]:
**Activations
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Engg: 986701,997960
Engg: 986701,997960
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*[https://wiki.mozilla.org/FirefoxOS/Metrics/App_Usage App Usage (Default Off)]
*Retention
**[https://wiki.mozilla.org/FirefoxOS/Metrics/App_Usage App Usage (Default Off)]
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*Client: 982663
*Client: 982663
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*[https://wiki.mozilla.org/FirefoxOS/Metrics/App_Usage App Usage (Default On)]
*Retention
**[https://wiki.mozilla.org/FirefoxOS/Metrics/App_Usage AppUsage],  
**[https://wiki.mozilla.org/FirefoxOS/Metrics/App_Usage App Usage (Default On)]
**[https://docs.google.com/a/mozilla.com/document/d/1i9CwaeLsOM-XS1Z8UZ88-b03CkPyxHI07sLhcZ9z4EY/edit#heading=h.lqni56rfu030 MAU]
***[https://wiki.mozilla.org/FirefoxOS/Metrics/App_Usage AppUsage],  
*[https://bugzilla.mozilla.org/1021173 Report Preinstalled Apps, Acquisition]  
***[https://docs.google.com/a/mozilla.com/document/d/1i9CwaeLsOM-XS1Z8UZ88-b03CkPyxHI07sLhcZ9z4EY/edit#heading=h.lqni56rfu030 MAU]
*[https://bugzilla.mozilla.org/show_bug.cgi?id=1126524 Num of Searches/Revenue ]
*Acquisition:
**[https://bugzilla.mozilla.org/1021173 Report Preinstalled Apps]  
*Revenue
**[https://bugzilla.mozilla.org/show_bug.cgi?id=1126524 Num of Searches/Revenue ]
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*[https://wiki.mozilla.org/FirefoxOS/Metrics/App_Usage AppUsage], MAU:
*[https://wiki.mozilla.org/FirefoxOS/Metrics/App_Usage AppUsage], MAU:
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*[https://bugzilla.mozilla.org/1126524 1126524 Search ]
*[https://bugzilla.mozilla.org/1126524 1126524 Search ]
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*Activation
*Activation

Revision as of 16:14, 2 July 2015

Goals

The FxOS Metrics project enables making data driven decisions for the following:

  • Understanding how FxOS is doing in the market versus product/business goals
  • Gaining insights from quantitative and qualitative data, to enable improve the product/business goals
  • Understanding usage models, to improve future product development and opportunities
  • Determining effectiveness of marketing campaigns.

Metrics

Customer lifecycle Metrics to be collected Dashboard
Acquiring Customers
  • Partners/Channels though which devices are sold
 Dashboard: Choose Operator/OEM/Country combination of channel

Activation of Devices

  • Total number of Activated devices
 Dashboard: Choose 'All' in SW/Operator/OEM/ to get a count

Retention Of Customers

  • MAU (Monthly Active Users)
  • Apps usage per month
  • Performance (App Startup time, Power consumption)
 In Progress
Revenue
  • Number of searches done
  • Paid App Downloads
 In Progress
Referral
  • Recommendations from Users
 Future

Roadmap

FxOS Release Metrics to be collected Bugs
1.3

Engg: 986701,997960 Legal: 980920 Privacy: 992487

2.1
  • Client: 982663
  • Legal: 1021259, 1109429
2.2
2.5 (In Planning)
  • Retention:
    • Engagement with device: Number of voice calls, data (wifi and cellular), number of text messages.
    • Inclusion of device metrics in A/B testing
    • OTA collection of App Startup time, device startup time.
  • Privacy:
  • Scaling collection
    • Converge the collection of items under "FxOS Health Report" branding
    • Framework for adding performance items
    • Support for Non Phone devices
3.0 & Future (In Planning)
  • Activation
    • Optimizing FTU: % of signups to Moz services: FxAccounts, FMD
  • Retention
    • Content Recommendation Engine based on usage (User Benefit)
    • Advanced A/B testing
  • Referral
    • Net Promoter Score (aka User Satisfaction Factor)

User Stories

Virtual Team

  • Device Engg: Marshall Culpepper, Tamara Hills, Gregor Wagner
  • Device QA: Shing Lyu
  • Server Metrics: Dave Zeber, John Jensen
  • Engg Program Mgmt: Michael Treese
  • Planning: Dominik Strohmeier
  • Product Mgmt: Ravi Dandu
  • Marketplace Product Mgmt: David Bialer
  • Marketplace Program Mgmt: tbd
  • Marketplace Engg: Andy McKay, Rob Hudson

Links

Retrieved from "https://wiki.mozilla.org/index.php?title=Firefox_OS/Metrics&oldid=1082716"