Firefox OS/Metrics

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Goals

The FxOS Metrics project enables making data driven decisions for the following:

  • Understanding how FxOS is doing in the market versus product/business goals
  • Gaining insights from quantitative and qualitative data, to enable improve the product/business goals
  • Understanding usage models, to improve future product development and opportunities
  • Determining effectiveness of marketing campaigns.

Metrics

Customer lifecycle Metrics to be collected Dashboard
Acquiring Customers
  • Partners/Channels though which devices are sold
Dashboard: Choose Operator/OEM/Country combination of channel

Activation of Devices

  • Total number of Activated devices
Dashboard: Choose 'All' in SW/Operator/OEM/ to get a count

Retention Of Customers

  • MAU (Monthly Active Users)
  • Apps usage per month
  • Performance (App Startup time, Power consumption)
Internal
Revenue
  • Number of searches done
  • Paid App Downloads
Internal
Referral
  • Net Promoter Score
    • Recommendations from Users
    • User Satisfaction Factor
Future

Roadmap

FxOS Release Metrics to be collected Bugs
1.3
  • Engg: 986701,997960
  • Legal: 980920
  • Privacy: 992487
2.1
  • Client: 982663
  • Legal: 1021259, 1109429
2.2
2.5
2.6 (May 2016) (In Planning Meta Bug for 2.6 (1226182))
End-2016 (In Planning)
  • Retention
    • Content Recommendation Engine based on usage (User Benefit)

User Stories

FoxFooding

Data gathered for the FoxFooding program

Virtual Team

  • Device Engg: Tamara Hills, Gregor Wagner, Russ Nicoletti
  • Device QA: Shing Lyu, Iris Hsiao, Gerry Chang
  • Server Metrics: Dave Zeber, John Jensen
  • Planning: Dominik Strohmeier, Maria Oteo
  • Product Mgmt: Peter Dolanjski, Maria Oteo
  • Alumni: Marshall Culpepper, Hema Koka

Links