Firefox OS/Metrics

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Goals

The FxOS Metrics project enables making data driven decisions for the following:

  • Understanding how FxOS is doing in the market versus product/business goals
  • Gaining insights from quantitative and qualitative data, to enable improve the product/business goals
  • Understanding usage models, to improve future product development and opportunities
  • Determining effectiveness of marketing campaigns.

Metrics

Customer lifecycle Metrics to be collected Dashboard
Acquiring Customers
  • Partners/Channels though which devices are sold
Dashboard: Choose Operator/OEM/Country combination of channel

Activation of Devices

  • Total number of Activated devices
Dashboard: Choose 'All' in SW/Operator/OEM/ to get a count

Retention Of Customers

  • MAU (Monthly Active Users)
  • Apps usage per month
  • Performance (App Startup time, Power consumption)
In Progress
Revenue
  • Number of searches done
  • Paid App Downloads
In Progress
Referral
  • Net Promoter Score
    • Recommendations from Users
    • User Satisfaction Factor
Future

Roadmap

FxOS Release Metrics to be collected Bugs
1.3

Engg: 986701,997960 Legal: 980920 Privacy: 992487

2.1
  • Client: 982663
  • Legal: 1021259, 1109429
2.2
2.5 (In Planning)

(In Planning)

  • Retention:
    • Engagement with device: Number of voice calls, data (wifi and cellular), number of text messages.
    • Inclusion of device metrics in A/B testing
    • OTA collection of App Startup time, device startup time.
  • Privacy:
  • Scaling collection
    • Converge the collection of items under "FxOS Health Report" branding
    • Framework for adding performance items
    • Support for Non Phone devices
3.0 & Future (In Planning) (In Planning)
  • Activation
    • Optimizing FTU: % of signups to Moz services: FxAccounts, FMD
  • Retention
    • Content Recommendation Engine based on usage (User Benefit)
    • Advanced A/B testing
  • Referral
    • Net Promoter Score (User Satisfaction Factor)

User Stories

Virtual Team

  • Device Engg: Marshall Culpepper, Tamara Hills, Gregor Wagner
  • Device QA: Shing Lyu
  • Server Metrics: Dave Zeber, John Jensen
  • Engg Program Mgmt: Michael Treese
  • Planning: Dominik Strohmeier
  • Product Mgmt: Ravi Dandu
  • Marketplace Product Mgmt: David Bialer
  • Marketplace Program Mgmt: tbd
  • Marketplace Engg: Andy McKay, Rob Hudson

Links